Did you know that 47% of people open emails based on the subject line?
Inbox overwhelm is a thing and your subject line is your first (and sometimes only) chance to make an impact. A compelling subject line is crucial for making a strong first impression in professional email communication.
Reconnecting with clients or professional contacts can feel like a long shot, especially when you’re not sure if your email will even get read. B
ut with the right subject line you can cut through the noise and rekindle those relationships. Effective subject lines are concise, relevant, and personalized, increasing the chances of your email being opened and engaging the recipient.
In this post, we’ll look at the art of writing subject lines that grab attention and pique curiosity. We’ll show you more than 75 examples of good subject lines and common mistakes to avoid.
By the end of this article, you’ll have the tools and knowledge to turn your emails from ignored to unmissable.
Ready to improve your open rates and reconnect with your network? Let’s get started with the best examples!
Reconnect with Past Clients
Reconnecting with old clients can lead to new business. Utilizing reconnecting emails with tailored subject lines and strategic messaging can effectively rekindle relationships and encourage engagement.
Let’s grow together
This subject line implies mutual benefit so the recipient will open.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
It’s been a while—let’s talk
A friendly reminder of time passed with no pressure.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
[exclusive] for our best partners
Creates a sense of importance and exclusivity so the recipient will open.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 13/15
Ready to move forward?
Asks a question that implies collaboration so the recipient will respond.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Let’s reconnect
Suggests mutual growth, appealing to the client’s business objectives.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Re-engage Cold Leads
Re-ignite interest in inactive leads and new sales will follow. Crafting reconnecting email subject lines tailored to different contexts, such as casual reconnections or professional collaborations, can significantly enhance email open rates and foster meaningful engagement.
Just for you—limited time offer
Introduces urgency with a special offer so the recipient will act now.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 15/15
Insider secrets to grow your business
Promises valuable content so the recipient will open.
UpLead’s Subject Line Score: 14/15
Don’t miss out
Creates urgency and implies the recipient will benefit from new stuff.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Revisit our offer (discounts available)
Gives a reason to reconsider previous conversations with added benefits.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 13/15
unlock new potentials
Asks the lead to discover new opportunities, so they’ll be curious.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 13/15
Connect with Professional Contacts
Connecting with professionals can lead to opportunities. Crafting an effective networking email subject line is crucial for capturing the recipient’s attention and encouraging them to open the email.
Want to work together on upcoming projects?
Directly asks for collaboration so the recipient will consider mutual benefits.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
See you at the next conference
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Let’s talk partnerships?
Opens up partnership conversations so the recipient will engage professionally.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Coffee and insights?
Makes it easy for the recipient to agree to a meeting.
We liked what we saw
Compliments the recipient so they’ll engage more.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
New Offerings
Informing contacts about new products or services can generate interest and sales.
New offer [your sneak peek]
Exclusive look at new stuff, creates excitement and urgency.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 15/15
Try it first
Makes the recipient feel special.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Today
Promises immediate benefit so the recipient will act now.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
Exclusive: Boost your [topic]
Combines exclusivity with a benefit relevant to their business.
UpLead’s Subject Line Score: 13/15
What’s new at [company]?
Invites the recipient to find out what’s new, so they’ll be curious.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 12/15
Webinars or Events
Events are a way to give value and engage with your audience. Networking events are key opportunities for establishing new contacts and enhancing professional relationships.
Exclusive webinar [limited spots]
Highlights exclusivity and scarcity so the recipient will register.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 15/15
Sign up for our upcoming event
Creates urgency and a clear call to action.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Don’t miss out (register now)
Highlights the value of the event and to act fast.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
Exclusive: Meet industry peers
Offers networking opportunities, appealing to professional growth.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 13/15
Webinar: [topic]
States the benefit so the recipient will attend.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Follow up after no contact
Reconnecting after a silence can revive the relationship. It’s important to retain the same subject line when sending follow-up emails to ensure continuity and easy reference for the recipient.
Missed our last update?
Creates curiosity and suggests valuable information was missed.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
Following up on our conversation
References previous conversation so the recipient will re-engage.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Is now a good time to talk?
Shows consideration for their time so they’ll respond.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Reconnecting to help you
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Let’s get back on track
Suggests you’re picking up where you left off so the recipient will act.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Anniversary or Milestone Messages
Acknowledging milestones can deepen relationships.
One year of partnership (thanks!)
Expresses gratitude and acknowledges the relationship, fostering goodwill.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Anniversary offer
Offers value during a celebratory time so the recipient will engage.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 13/15
A reason to celebrate (join us)
Asks the recipient to join in the celebration so they’ll connect with you.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 13/15
Looking back on our wins
Highlights shared achievements, strengthening the business relationship.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Thanks for being with us
Expresses gratitude so the recipient will continue to partner with you.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 10/15
Feedback
Asking for feedback shows you value their opinion and will re-engage contacts. Crafting your message to capture the recipient’s attention is crucial to ensure your email stands out and gets a response.
Your input matters—can we talk?
Emphasizes the importance of their opinion, prompting a response.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Short survey for our clients
Shows appreciation and asks for a simple action.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 12/15
Help us improve (your feedback is key)
Makes the recipient the key to your success so they’ll engage.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Can we do better? Let’s talk
Invites constructive criticism, showing openness and building trust.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Get your input on our new stuff
Asks for their opinion so they’ll share their thoughts.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Seasonal Greetings
Using seasonal themes makes your message timely.
Happy holidays! Let’s catch up”
Combines festive cheer with a personal invitation, encouraging engagement.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
New year, new business
Uses the new year for a fresh start and partnership.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Spring into action (let’s reconnect)
Uses seasonal language to create a sense of renewal.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Summer updates you need to see
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 12/15
Warm wishes (and an offer)
Combines a friendly greeting with a business proposition.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Offering Exclusive Content
Providing exclusive content will get contacts to re-engage. Personalized email subject lines, such as including the recipient’s name or mutual interests, can significantly increase open and conversion rates by adding a unique and thoughtful touch to your emails.
Our exclusive report
Offers valuable content, encouraging immediate action.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 15/15
Get premium content (limited time)
Scarcity and high value content to get them to act fast.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Exclusive eBook: [topic]
Offers valuable information relevant to their needs.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
Early access to our whitepaper
Makes the recipient feel important with early access.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 13/15
Your exclusive access to our library
Offers ongoing value through access to multiple resources.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 12/15
Previous Conversations
Following up on previous conversations shows you care and can re-engage.
Following up on your interest in [company]
Directly references their past interest, encouraging them to re-engage.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
[topic] Q&A
Offers valuable information, positioning you as a helpful resource.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Ready for your project?
Encourages action by referencing their project directly.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 12/15
the solutions you requested
Shows you’re paying attention to their questions.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Let’s talk about your [topic]
Focuses on their needs, prompting a conversation.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Offering Help
Offering help builds goodwill and gets them to engage.
How can we help you?
Positions you as a partner in their success, encouraging dialogue.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Need help with [topic]?
Identifies a pain point and offers a solution.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
We can help (let’s talk)
Straightforward offer of help.
Clarity: 5/5 | Scarcity: 1/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 11/15
[topic] challenges
Addresses common issues, positioning you as a knowledgeable resource.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Get more ROI with us
Highlights a direct benefit, encouraging engagement.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Sharing Content
Sharing content re-engages contacts and provides value. Mentioning a recent blog post written by the recipient can personalize your networking email and show genuine interest.
Thought you’d like this
Offers value by sharing relevant information.
Clarity: 5/5 | Scarcity: 1/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 11/15
[topic] trends
Keeps the recipient informed about industry developments.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Get more sales with these tactics
Promises actionable tips, encouraging the recipient to read on.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
Webinar recap: [topic]
Provides valuable insights, even if they missed the event.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 11/15
Case study: [topic] results
Demonstrates value through real-world examples.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 11/15
Exclusive Invites to Groups or Communities
Offering exclusive access can re-engage contacts.
Our LinkedIn group
Invites them to a community of professionals, adding value.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 15/15
Join our VIP group
Makes the recipient feel special and valued.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 14/15
Connect with industry leaders [exclusive!]
Offers networking opportunities with high-value contacts.
Clarity: 5/5 | Scarcity: 4/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 14/15
Be in our beta group
Provides early access and influence over product development.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 13/15
Exclusive event for selected professionals
Emphasizes exclusivity and networking.
Clarity: 5/5 | Scarcity: 5/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 13/15
Offering Personalized Solutions
Tailored solutions show that you understand their specific needs.
[topic] plan for your business
Promises a personalized approach, increasing relevance.
Clarity: 5/5 | Scarcity: 3/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 13/15
Let’s build a solution for you
Focuses on their goals, encouraging engagement.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 5/5
UpLead’s Subject Line Score: 12/15
Personalized for your business
Highlights the benefit of a customized approach.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 11/15
You deserve a custom solution
Emphasizes the value of personalization.
Clarity: 5/5 | Scarcity: 2/5 | Call to Action: 3/5
UpLead’s Subject Line Score: 10/15
Success built for you
Suggests a bespoke approach to achieving their objectives.
Clarity: 5/5 | Scarcity: 1/5 | Call to Action: 4/5
UpLead’s Subject Line Score: 10/15
How do I write a good reconnecting email subject line?
Crafting a good subject line for an email is all about clarity, personal touch, and connection. Here’s a summary of some tips:
- Be clear about your goal, like Catch up over coffee?
- Make it personal with their name or a shared moment.
- Focus on benefits, like Explore new ideas together.
- Ask a question to spark curiosity, e.g. What’s new since we last talked?
- Keep it short. Six to eight words max.
- Create urgency with words like Connect today.
- Intrigue with curiosity, like Guess what I’m working on?
- Stay friendly to invite easy interaction.
- Avoid boring phrases like Just checking in.
- Try different versions to see what works best.
These strategies will help you craft a convincing reconnect email subject line that captures attention and encourages your recipient to re-engage.
Can positive emotions enhance my reconnecting email subject line?
Yes, emotions can improve your reconnecting email subject line by creating a deeper bond with the recipient. A well-crafted subject line captures the recipient’s attention and sets the tone for the communication.
When you use emotions, you make your email memorable. For instance, a subject line that brings back nostalgia can remind readers of good times you’ve had, encouraging them to engage. Imagine sending an email with Remember our last adventure?—it’s personal and inviting.
While positive emotions can increase excitement and joy, it’s crucial to balance with care. Too much reliance on negative emotions may lead to disengagement, so use them wisely for the best results.
Brands that have used emotionally charged subject lines often see a significant rise in open rates. By using both positive and negative emotions, you can effectively boost engagement and rekindle those connections.
What should you avoid in catch-up email subject lines?
When writing a catch up email subject line, here are the mistakes to avoid to get the attention you want. A strictly professional connection should be maintained to ensure clarity and formality.
- ALL CAPS: Using all capital letters is like shouting and will get ignored.
- Excessive Punctuation: Too many punctuation marks, especially exclamation points, looks unprofessional or spammy.
- Inappropriate Emojis: Emojis are fun but not for all brands or situations and can weaken professionalism.
- Spammy Words: Words like free, guarantee and discount trigger spam filters and harm credibility.
- Too Long Subject Lines: Long subjects get cut off in previews. Keep them short and scannable for better visibility.
- Generic Subject Lines: Vague subjects don’t stand out. Personalize your subject line to grab attention.
- Misleading Content: Make sure the subject matches the email content to build trust.
- Not Mobile Friendly: Many people check emails on mobile. Make sure subject lines look good on those devices.
- Ignoring Preheader Text: This is your subject line’s BFF. Use it to add intrigue or context.
- Not Measuring: Analyze performance data to refine future subject lines and avoid mistakes.
- Boring Language: Engage your reader with interesting and dynamic language, not dull phrases.
- Using Jargon: Unless your audience knows what it means, avoid acronyms to prevent confusion.
By avoiding these mistakes, you’ll have to reconnect email subject lines that get more engagement and opens.
FAQs
Yes, you can use humor. Humor makes your email stand out and more engaging. Humor cuts through the noise, piques curiosity and creates a memorable impression. Just make sure it’s for the right person and context.
Yes, personalization can be important in a catch up email subject line. It gets more engagement by making your email feel relevant and personal and gets higher opens. Using names or company details makes your message stand out and doubles your chances of reconnecting.
Yes, you should keep the subject line of your catch-up email short. A short subject line gets attention and visibility, especially on mobile. With 50% of emails opened on phones, shorter lines don’t get cut off and are less likely to hit spam filters. Keep it under 60 characters for best results.
