As marketing and sales professionals, we all know that the power of email lies in its popularity: there are 3.9 billion active email users around the world, and 86% of business professionals say that email is actually their preferred method of contact. Despite the popularity and potential of cold email, many sales and marketing professionals […]
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Without a shadow of a doubt, nowadays, it’s harder than ever when doing local lead generation. Larger, better-equipped, and multinational companies, along with the rise of e-commerce, pose an enormous threat to local businesses, and they will need to use every tool they have to fight back and succeed. Thankfully, those local businesses can now
The Handbook for Mastering Local Lead Generation Read More »
Nowadays, you don’t need a huge sales team to boost your sales. All you need are the right sales acceleration tools. Sales acceleration tools can help you improve every step of your sales process, from generating leads all the way to post-sale interactions. This article will cover the best sales acceleration tools for you and
Top Sales Acceleration Tools & Software Read More »
It’s easy to set quarterly sales objectives for your sales reps. You simply work out what the company needs in revenue this year – and split that into four. Set the goals for your sales team to reach, and the company wins. It couldn’t be easier, right? But then sales goals are missed. Those amazing
Here’s How to Set Sales Goals (That Get Results) Read More »
Lead qualification is key to ensuring you spend time on the right leads. In a world that keeps moving faster and faster, it’s incredibly important to decide which leads you should pursue and which ones you should let go of. Why? If you spend time on leads that won’t convert, someone else will snatch the
How to Master Lead Qualification (Checklist & Questions) Read More »
A sales analyst is the one responsible for the collection and analysis of important sales data. These professionals work their magic to help companies optimize promotional strategies and secure higher revenues. Here’s a complete overview of the sales analyst role, including salary expectations and ways to find the best sales analyst for your company. What
Here’s What a Sales Analyst Is Really Responsible For Read More »
If you’re looking for an updated strategy to generate high-quality leads and convert high-value accounts, it may be time to consider account-based marketing. Account-based marketing tactics involve targeting specific accounts at the onset of your marketing campaign, rather than focusing on the ‘traditional’ broad-to-narrow approach of a sales funnel. To help you get started, here
The 12 Best Account-Based Marketing (ABM) Tactics for B2B Marketers Read More »
In this article, we’ll show you how to write perfect LinkedIn Connect messages to make connections and receive responses. By the end of the article, you’ll not only know exactly how to craft the perfect LinkedIn Connection Request message, but you’ll also know what not to do when connecting with somebody. Let’s get started. Quick
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As a marketer, you know that generating leads is essential to the success of your business. However, with so many management prospecting tools on the market, it can be challenging to know which is right for you. This guide will compare Lead411 vs. Lusha, two of the most popular lead generation software platforms, to help you
Lead411 vs. Lusha: Which is Better for Your Business? Read More »
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