How Steven Sashen of Xero Shoes is looking to take on a $200 Billion Dollar Market

After Steven Sashen discovered the joys of barefoot running, he started making his own huaraches running sandals so that he could run unencumbered. One thing led to another, and Steven found himself setting up a footwear company with his wife, Lena. Xero Shoes quickly took off; the company is on track to make $8.5M this […]

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Sales vs. Business Development: Key Differences to Understand

Like yin and yang, sales and business development are interconnected forces that complement each other in driving business success. While distinctive in their focus and approach, sales and business development work hand in hand to convert different types of leads, build partnerships, and grow revenue. This article explores the unique differences between these two essential

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How to Book More Meetings as an SDR: Must-Know Strategies

As a sales development representative (SDR), booking meetings is the lifeblood of your success. Without securing those critical conversations with qualified prospects, your sales team grinds to a halt. But with notoriously low response rates to cold outreach, how can you consistently book more meetings? The key is implementing proven SDR strategies that set you

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alex birkett hubspot conversionXL interview

How Alex Birkett grew ConversionXL’s blog to 3 million visits per year

Alex Birkett is HubSpot’s Senior Growth Marketing Manager, and he specializes in the area of user acquisition. Prior to his current stint at HubSpot, Alex worked as a Growth Marketing Manager in ConversionXL, where he grew ConversionXL’s blog to 3 million visits per year. In this UpLead Growth Chat, we sat down with Alex Birkett

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Here’s everything you need to know about customer journeys, what they are, and how to create them efficiently and accurately.

B2B Customer Journey Basics: A Revenue-Driven Guide

Crafting an accurate and reliable B2B customer journey is key to developing engaging and effective marketing campaigns. With a good customer journey, it’s easy to create highly-personalized experiences that can cater to your customer’s needs while keeping your budget in check. Here’s everything you need to know about customer journeys, what they are, and how

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How Many Calls Should an SDR Make? Setting Sales Quotas

In the high-stakes sales world, understanding the nuances of outreach is pivotal. For Sales Development Representatives (SDRs), striking the right balance in the number of calls made daily is a critical ingredient in the recipe for success. So, how many calls should an SDR make per day to achieve the best performance? Let’s analyze it.

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