Outbound lead generation is still undeniably an effective tool to generate leads and increase your reach. Although inbound marketing may be more popular, outbound marketing can still be a valuable marketing tool. That’s why, in this article, we’ll focus on the best outbound lead generation strategies and best practices to help you take your outbound […]
Outbound Lead Generation: Best Strategies Read More »
Looking for some tried-and-true sales funnel examples for marketing inspiration? Sales funnels are the foundation of your marketing strategy. For this reason, it is always a good idea to look at other sales funnels and gauge how yours compares. Here, we will walk you through 12 digital marketing sales funnels, how they work, and what
12 Amazing Sales Funnel Examples That Convert Read More »
As sales and marketing teams aim to scale outbound prospecting and account-based strategies in an increasingly noisy market, the need for accurate and in-depth business data intelligence and prospecting tools continues growing. Top providers like ZoomInfo promise comprehensive firmographic insights and real-time contact record enrichment to empower targeting precision and workflow efficiency gains. Is Zoominfo
Is ZoomInfo Legit? What You Need to Know in 2024 Read More »
Does cold calling work? If you’re reading this article, then it’s likely that you’ve had some struggles reaching and engaging decision-makers. Perhaps you might even doubt the effectiveness of cold calling as an outbound prospecting tactic. Cold calling is a challenging yet critically important outbound sales skill for any salesperson. While it can be daunting, especially
8 Cold Call Scripts to Get Appointments + Tips for Using Them Read More »
Any business knows that without strong lead generation strategies, it’ll struggle to grow. Having a dedicated lead generation plan sets your business up for success. Thankfully, there’s no shortage of high-impact lead generation strategies that are straightforward to implement. We’ll show you 23 proven lead generation strategies you haven’t heard of that you can implement
23 Proven Lead Generation Strategies to Grow Quickly Read More »
So, what is a sales strategy really? In the bigger sense, it’s a company’s unique sales strategy for selling its products or services to its target market. But at the practical, granular level, a sales strategy is anything that can get a company more sales. And the reason companies use multiple sales strategies that work
Sales Strategy: How To + 13 Examples Read More »
On February 4, 2019, DiscoverOrg acquired ZoomInfo and merged the two platforms later that year. By combining the two business intelligence apps together, customers of each now get the best of both worlds. More features, higher quality data. In this article, we’ll cover everything you need to know about DiscoverOrg vs.ZoomInfo, including the merger and:
DiscoverOrg vs. ZoomInfo: The Merger Explained Read More »
Even though your marketing priority may be getting as many leads as possible, every lead doesn’t have the same needs. Some leads may barely be starting to look into potential solutions. Other leads may be ready for a sales call. And other leads will never convert. So, how can you find out which leads need
Lead Scoring: The Actionable (No-BS) Guide Read More »
Although ZoomInfo has a big B2B database and some nice features for building high quality email and phone lists, it’s not without its flaws and more and more ZoomInfo competitors are challenging the provider. Common complaints about ZoomInfo include high price, outdated or inaccurate data, and limited support. Users have also reported issues with incorrect
15 ZoomInfo Competitors & Alternatives to Consider Read More »
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