b2b-payment-trends

8 B2B Payment Trends to Be Aware of in 2024

As B2B commerce digitizes, 2024 brings significant shifts in financial transactions, from declining check usage to surging virtual cards and cryptocurrencies. Finance leaders can optimize efficiency by understanding key payment trends like automation and cross-border solutions. 8 B2B Payment Trends to Be Aware of in 2024 From surging virtual card adoption to declining checks, businesses […]

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demand-generation

The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with B2B and B2C brands.  Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating value

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How to Find Emails for Cold Emailing: 13 Clever Ways

How to Find Emails for Cold Emailing: 13 Clever Ways

Cold emailing can be frustrating when you don’t know the email addresses of your recipients. But with the right tools and strategies, it doesn’t have to be. There are plenty of ways to find the right email addresses, whether you’re targeting decision-makers or individuals. In this article, let’s walk you through 14 clever ways to

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b2b-content-marketing-trends

Top 13 B2B Content Marketing Trends to Understand in 2024

The world of B2B content marketing is becoming increasingly complex yet crucial. As audiences fragment across digital platforms, brands seek the latest trends and tools to create relevance at scale and connect deeply with customers. This overview unpacks key 2024 trends through examples, data, and strategic advice. Top 13 B2B Content Marketing Trends for 2024

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b2b-ecommerce-trends

Top 10 B2B eCommerce Trends Defining Business in 2024

As B2B commerce rapidly shifts online, 2024 brings more innovative technologies and innovations like AI and headless architectures. By understanding critical trends like hyper-personalization, automation, and video content, businesses can transform digitally to meet changing customer expectations and sustain competitive advantages.  Top 10 B2B eCommerce Trends in 2024 As B2B commerce undergoes a digital transformation,

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b2b-marketing-funnel

How to Build a B2B Marketing Funnel That Works

A well-structured B2B marketing funnel is essential for driving growth and success in today’s rapidly evolving business landscape. This comprehensive guide will break down the components of a B2B marketing funnel and discuss its benefits and differences from B2C funnels. Moreover, you’ll find valuable strategies and tips for building a high-performing funnel that works in

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The UpLead Growth Handbook – 230+ Customer Acquisition Tactics to Scale Your Business

The UpLead Growth Handbook – 230+ Customer Acquisition Tactics to Scale Your Business. Enjoy! Understand and support your customers #1: Come up with a Buyer Persona. #2: Conduct in-depth interviews with your first users. Use the insights to refine your product. #3: Trawl forums and sites where your users hang out. Speak their language, use

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