Creating and maintaining good brand-customer relationships requires clear communication across various platforms. Email marketing is one of the best sales tools, specifically business email outreach. Smart salespeople are aware of this well-known fact. During the prospecting sales stage, email is one of the most effective ways to connect with potential customers. If you’d like to

A conference is only successful if you’ve generated all the conference leads you need. Conferences and conventions can be great opportunities to find more leads, set appointments for future relationships, and increase brand awareness. However, generating conference leads involves more than meeting some conference attendees and exchanging a few business cards here and there. If

Sending mass emails can be an effective, budget-friendly strategy. In this article, we’ll go through four best practices to follow for sending mass emails. We’ll give you a few tips and tricks and show you the right tools to get the most out of your mass email campaigns. By the end of the article, you’ll

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with B2B and B2C brands.  Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating value