What Are Email Leads and How to Get Them

Email leads are essential when looking for potential future clients. Since email marketing is so cost-effective, email leads are essential parts of most online marketing campaigns. This article will discuss email leads, how to improve your email lead generation, and more. By the end of the article, you’ll know everything you need about email leads, including […]

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ZoomInfo Pricing

Zoominfo Pricing and Plans (2024): Is It Worth It?

If you’re looking for a robust prospecting tool and customer contact database for your growing business, chances are you’ve come across Zoominfo. ZoomInfo’s data access can help in conducting comprehensive market research for businesses looking to expand or launch new products. Small and large companies use this popular platform to provide sales teams with powerful

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does-cold-calling-work

Does Cold Calling Work? 10 Techniques for 2024

Cold calls have been a cornerstone of sales and marketing teams for decades, but the question remains: does cold calling still work in 2024? With many potential customers already having access to multiple online outlets for their purchasing decisions, are sales reps better off investing their efforts elsewhere? It’s important to note that cold calling

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b2b-telemarketing

B2B Telemarketing Basics: How to Be Effective in 2024

The internet, smartphones, and social media have radically changed how businesses market their products and services. The result has been a shift from traditional channels, such as print, TV, radio, and direct mail, and a move toward digital marketing. Companies now have numerous ways to reach their target audience. They can use social media marketing

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lead-generation-specialist

What Is a Lead Generation Specialist? Job + Skills

If you’re a sales and marketing professional, understanding the role of a lead generation specialist is essential to building successful campaigns. To optimize customer outreach efforts and increase B2B lead generation results, many teams are turning to dedicated specialists who can provide strategic insights into the best practices for customer acquisition. From executing prospecting initiatives,

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