Choosing the right lead generation platform is essential for a small, medium, or even large business. These data platforms allow you to grow and scale and work with your sales and marketing teams, not against them. ListKit and Apollo.io are two strong contenders in the lead-gen game, so let’s dive into the key differences, features, pricing, and usability of each.
ListKit Overview
ListKit is a lead generation tool designed to provide high-quality, targeted B2B leads. ListKit’s curated list of contacts is accurate and relevant. The tool creates lists tailored to specific industries, meaning sales and outbound marketing teams spend less time prospecting. Like many competitors on the market, ListKit allows users to review verified contact details on a simple, easy-to-use platform. The tool is great for sales teams looking for hyper-focused contact lists.
However, if you’re a large, global sales enterprise, you may need a more robust, advanced platform like Apollo.
Apollo.io Overview
Another prominent lead generation tool, Apollo.io is an industry leader in terms of database completeness and sophisticated tooling. The platform allows for contact verification, sales, and marketing activities and has a vast global database. The platform allows businesses to filter on over 200 separate datapoints, meaning you can get exactly the list you’re looking for.
Designed for advanced sales and marketing teams, some users have noted that the platform can be a bit overwhelming. If you’re a small team or just starting out, ListKit may offer a better user experience.
What is the Difference Between ListKit and Apollo?
The main differences between ListKit and Apollo are the target audience and the overall capabilities of each tool. Apollo focuses on providing a comprehensive, end-to-end prospecting and marketing platform with tons of advanced features. ListKit, on the other hand, focuses on curated, industry-specific contact lists and doesn’t have nearly as many advanced features when compared to Apollo.
Small to medium businesses that are focused on streamlined tools and simplicity may lean toward ListKit, while more complex sales and marketing organizations may see long-term value in Apollo’s advanced platform and features.
We’ll talk about pricing later, but Apollo does seem to have an edge in price – offering multiple tiers, only Apollo’s top tier is more expensive than ListKit’s basic tier.
ListKit vs. Apollo Comparison Table – 200 Words
Here’s a quick side-by-side comparison table so you can see how the two tools stack up:
| ListKit | Apollo | |
| Use Cases | Targeted lead generation, industry-specific contact lists | Comprehensive sales enablement, integrated marketing capabilities |
| Database Size & Reliability | Over 626 million contacts, triple verified contact lists | Over 210 million contacts, around 90% accuracy |
| Data Enrichment Features | Basic features include verifying emails and phone numbers to ensure data accuracy | Advanced tools enhance contact details with insights like job titles, company size, and more |
| Lead Management | Simplified approach, allowing users to quickly access and export lead lists | Comprehensive tools include lead scoring, pipeline tracking, and automated workflows |
| AI Features | Limited to basic sorting and filtering capabilities | Advanced AI supports predictive analytics and personalized recommendations for outreach |
| Integrations | Basic integrations with tools for exporting lead data, such as spreadsheets or CRMs | Extensive compatibility with data platforms like Salesforce, HubSpot, Pipedrive, and more |
| Ease of Use | Highly user-friendly with an intuitive interface that requires minimal onboarding | Moderate complexity; powerful features may require training for effective utilization |
| Compliance | High compliance standards, ensuring GDPR and CCPA adherence for secure data handling | Equally high compliance, with robust measures to meet global data protection regulations |
| Browser Extension | Not available | Yes, enabling users to gather contact details directly from LinkedIn and websites |
| Free Access? | No free plan is available; all services are paid and tailored to specific needs | Yes, a limited free plan offers basic access to its database and features |
ListKit vs. Apollo Key Features
Both tools offer a lot to their target audiences. To help you decide which features would work best for you and your business, here’s a detailed breakdown of key features for ListKit and Apollo.io.
ListKit Features
Here are ListKit’s top features to keep in mind.
- Curated Lead Lists: Receive targeted lists customized for your industry and needs.
- High-Quality Data: Access verified contact information for precision in outreach.
- Straightforward Interface: Unlike Apollo, ListKit offers a simple navigation designed for ease of use.
- Compliance Assurance: Ensures GDPR and CCPA compliance for secure data handling.
Apollo.io Features
To help you compare the two tools, here’s a breakdown of Apollo.io’s top features.
- Advanced Search Filters: Pinpoint leads using detailed criteria.
- Automated Outreach Tools: Schedule and track email sequences.
- Data Enrichment: Similar to ListKit, Apollo offers fantastic data enrichment capabilities, allowing you to enhance contact details for deeper insights.
- Browser Extension: Unlike ListKit, Apollo offers a Chrome browser extension that allows you to access and add contacts via LinkedIn and other websites. This simple yet effective feature really sets Apollo apart.
- Extensive Integrations: Connect with CRMs and other sales tools seamlessly.
ListKit vs. Apollo Database & Contact Quality
Data accuracy and reliability is key when choosing a lead generation platform. Nobody wants high bounce rates or phone numbers that are no longer active. We’ll explore the differences in the size and quality of both ListKit and Apollo’s database to give you a better sense of how they stack up.
ListKit Data & Reliability
As we mentioned, ListKit focuses on delivering accurate, curated contact lists specific to your industry. With a triple verification guarantee, ListKit’s accuracy far outshines Apollo’s. Contact details are up-to-date and accurate, and with over 600 million contacts, you’ll have a virtually endless list of high-quality contacts to choose from.
Bounce rates are significantly reduced and users consistently note how accurate the contact data is. Similar to Apollo, ListKit provides standard contact details such as the contact name, email, phone number, and company information.
Apollo.io Data & Reliability
Apollo.io’s database is much smaller than ListKit’s impressive database size. However, over 220 million contacts is still a large enough global database to meet most businesses’ needs. There have been some customer reviews sharing issues with data accuracy. Apollo.io boasts 90% data accuracy, but user experience seems to be hit or miss.
Apollo has been working to continually integrate AI into their data farming and validation processes in an effort to increase data accuracy. Apollo offers standard contact details, including name, email address, phone number, and general company details.
One positive note on the data accuracy concerns – Apollo offers a refund on every bounced email, giving users some peace of mind regarding email verification.
ListKit vs. Apollo Cost
Choosing the right tool may come down to cost, especially for small to medium-sized businesses. Here’s a detailed look at pricing for both ListKit and Apollo and what you can expect at each price point.
ListKit Plans
- Standard Plan ($97/month): ListKit’s standard plan is ideal for individuals looking to enhance their lead generation game. The plan provides the high-quality, curated contact lists that ListKit is known for. Each contact is triple verified. This plan includes 2,000 email credits per month, unlimited email verification credits, 100 mobile number credits, and CRM / Sending Tool integrations.
- Scale Plan ($297/month): Designed for teams and agencies, the Scale Plan allows for up to three users per month. You’ll get everything in the standard plan as well as 8,000 additional email credits, 400 mobile number credits, buying intent data, one on one coaching for cold emails, and access to the cold email mastery program.
- Custom Pricing: For businesses with unique needs, ListKit offers bespoke packages. These include hyper-specific targeting, such as focusing on niche industries or markets, and may also feature additional verification steps or custom formatting for exported data. The cost varies depending on the complexity and volume of the request.
Apollo.io Plans
- Free Plan: Provides limited access to Apollo’s database and basic search filters. While useful for small sales teams or those exploring the platform, this plan lacks advanced features like automation and full data enrichment but is a great way to save money trying a new tool that may increase productivity. However, you will get up to 10,000 email credits per month, 60 mobile credits per year, and 120 export credits per year.
- Basic Plan ($49/month): Offers access to Apollo’s extensive database, essential integrations and basic email outreach tools. This plan is ideal for startups or small businesses needing foundational sales tools. You’ll get unlimited email credits, 900 mobile credits per year, and 12,000 export credits per year.
- Professional Plan ($79/month): Includes advanced features like automated email sequences, detailed analytics, and enhanced data enrichment. It also offers better integrations with CRMs, making it suitable for growing sales teams. You’ll get unlimited email credits, 1,200 mobile credits per year, and 24,000 export credits per year.
- Organization Plan ($119/month): Designed for large organizations with complex needs. This plan includes full access to Apollo’s database, advanced AI tools for predictive analytics, unlimited automation, and dedicated customer support. You’ll get unlimited email credits, 2,400 mobile credits per year, and 48,000 export credits per year.
ListKit vs. Apollo Integrations & API
Integrations are an important feature for virtually all lead generation tools, but you’ll see how different some data platforms can approach integrations with our comparison. Focusing on deep integration and API capabilities, Apollo focuses on becoming a truly integrated part of your workflow, while ListKit keeps integrations to a minimum to help streamline exports and data management.
ListKit Integrations
As we mentioned, ListKit focuses on simple integrations with popular tools, primarily focused on data export and data management. Here’s a quick breakdown of ListKit’s integration capabilities.
- Limited to essential tools for exporting leads.
- Custom APIs for specific requirements, enabling integration with in-house systems. Custom APIs allow sales teams with some tech skills to integrate with existing tools, but the configuration takes much longer than set integrations with other popular service providers.
Apollo.io Integrations
Unlike ListKit, Apollo.io focuses on a wide range of seamless integrations. Here’s what you need to know about Apollo.io’s integration and API capabilities.
- Extensive integrations with CRMs like Salesforce, HubSpot, and Pipedrive.
- APIs for enriching contact data and automating workflows, including integration with LinkedIn for seamless contact matching and outreach.
- Seamless connectivity with email marketing tools such as Gmail and other email/marketing tools.
ListKit vs Apollo Ease of Use
Just as important as features and pricing is ease of use. Even the best features won’t make a platform a valuable tool if it isn’t easy to use. User experience is key, and as you’ll see here, one platform focuses on a simple, streamlined user experience while the other focuses on advanced features and capabilities that may not be simple to understand for most users.
ListKit Usability
ListKit’s usability sets it apart from Apollo – while the features may not be advanced, the interface is simple and straightforward, requiring little time to master the platform. It’s accessible for non-technical users, allowing sales teams to review curated contact lists immediately.
The platform is focused on curated contact lists and minimal integrations/API capabilities, meaning you simply log into the platform to get started. ListKit offers standard customer support, although Apollo’s customer support seems to be more robust.
Apollo.io Usability
Apollo’s platform is much more complex than ListKit’s and may require dedicated onboarding for sales teams to fully understand and master it. This means that implementation may be much longer when compared to ListKit, however, Apollo makes up for it with an excellent customer support team. You’ll find detailed documentation, tutorials, and on-demand live chat assistance available on their site.
ListKit vs. Apollo Reviews
Reviews of both ListKit and Apollo are solid, with great scores across the board. We reviewed user reviews on G2 and Reddit to get a sense of what customers say – here’s what you should know from fellow customers of ListKit and Apollo.
ListKit Reviews
It should be no surprise that users score ListKit highly for its simplicity and the quality of its contact lists. With contacts being triple verified and curated lists per industry, ListKit sets itself apart from other data platforms. However, some users feel limited by the lack of advanced features and integration capabilities.
Overall, we see ListKit getting 4 out of 5 stars and above in ratings, although the number of reviews is significantly smaller than Apollo, indicating a much smaller customer base.
Apollo.io Reviews
Like ListKit, Apollo receives 4 out of 5 stars and above in ratings across the board, with thousands of customer reviews. Customers highlight Apollo’s advanced features, capabilities, and built-in automation and outbound marketing tools. Some customers note that the tool can be difficult to use and note issues with data accuracy. The free plan is featured consistently in reviews, making it a great option for customers looking to try out a new platform.
So, Should You Choose ListKit or Apollo?
We’ve gone through a lot in comparing ListKit and Apollo, but which data platform is right for you? Here’s our final assessment!
Choose ListKit For Simplicity and Accuracy
Simplicity, accuracy, and ease of use – these are what set ListKit apart from Apollo. If you’re new to lead gen tools or your just looking for a simple, accurate tool, ListKit may be the right choice for your business. The curated, accurate lists of industry-specific contacts save your business time and money. You may also benefit from ListKit’s simplicity if you have a small team with focused needs.
Choose Apollo For Advanced Features and Scalability
If you’re a well-established organization looking for advanced features and scalability, Apollo.io may be your right choice. With powerful automation, extensive integration, and advanced platform features, the tool is designed to grow with your team. Offering versatility and seamless integration options, Apollo is ideal for larger sales teams and more complex campaigns.
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