With a database of over 600 million individual business contacts, ListKit is a very popular B2B sales intelligence tool used by countless companies worldwide. One of the most important decision points for any business is pricing – whether you’re just starting out or are a global enterprise, it’s important to choose a platform that makes sense for your team’s budget.
If you’re in the market for a new platform, we will take a deep dive into ListKit’s pricing and plans to help you decide if ListKit is right for your organization.
What is ListKit?
ListKit is a lead generation platform focused on helping businesses find high-quality, accurate leads. The platform is generally user-friendly and allows for customizable plans to meet individual business needs.
Like many other lead generation tools, the platform works on a credit-based system, with plans offering varying levels of credits per month. Credits are distributed across email and mobile number details.
Some top features include fully customizable and filtered email lists based on numerous data points, triple-verified contact data, and access to cold outreach training.
What makes ListKit unique is the option for one-on-one cold email coaching that’s included in its mid-tier plan. Most platforms only offer the tools and data points, with potentially some free articles or recorded videos to support strategy and learning. ListKit goes one step further with a live call, which is a nice touch that you don’t see often.
ListKit Pricing: Plan Overview
Pricing for ListKit varies depending on the number of users and your business’s specific needs. The lowest pricing starts at $77 per month per user on an annual plan, while custom plans have dedicated pricing that you can discuss with a sales representative.
As with any lead generation platform, the more you pay, the more access and better features you have. Intent data is a crucial point, but it is only available in the middle tier plan starting at $297 per month.
Here’s an overview of the pricing structure and what you’ll get with each price point.
Professional
ListKit’s professional plan is its entry-level plan and is a great place for a trial run if you’re not ready to commit to a platform long-term. Designed for smaller teams with a tighter budget, it offers a good lineup of features and access at a more affordable price point.
Features of the Professional plan include:
- Up to 2,000 triple-verified email credits
- Unlimited email verifier credits
- 100 mobile number credits
- CRM and sending tool integrations
The credits reset monthly and can roll over from month to month.
Price: $97 monthly / $77 per month when paying annually
Scale
The Scale plan is designed with growing businesses in mind. The plan allows for up to 3 users to be on the same account.
Features of the Scale plan include:
- Everything in the Professional plan
- Intent data included
- Additional 8,000 triple-verified email credits
- Additional 400 mobile number credits
- Buying intent data
- One on One cold email coaching call
- Access to Cold Email Mastery 2.0 Program
In terms of value, this plan seems to have a bit more value than the entry plan, considering the enhanced credit limit and robust resource options. It also includes intent data, which is a major plus when prospecting new leads.
Price: $297 monthly / $237 per month when paying annually
Enterprise
For even greater access and customized pricing options, ListKit offers the Enterprise Plan. You’ll need to contact the sales team to get a custom price quote, but here’s what you’ll get with the Enterprise Plan.
- Everything in the Scale plan
- Intent data included
- Bulk credits
- Custom intent data topics
- CRM workflows and integrations handled for you by ListKit
- Cold email setup handled for you by ListKit
- Dedicated account manager
Separately, ListKit offers three plans for phone numbers only. If you’re focused on phone number data, here’s a breakdown of the phone-only plans.
Launch: 500 phone credits per month, $79 per month or $759 annually.
Ultimate: 5,000 phone credits per month, $489 per month or $4,689 annually.
Elite: 10,000 phone credits per month, $889 per month or $7,479 annually.
In the world of lead generation, phone numbers are certainly important. Still, it feels like a stronger strategy to have both email and cold calling options, so we’d recommend a plan (or platform) that offers both email and phone data.
How ListKit Credits Work
Like many popular B2B lead generation tools, ListKit uses a credit system for accessing its database. Credits are used up when downloading contact data (such as emails or phone numbers).
Credits refresh every month automatically and you can roll over credits month to month. If you want additional credits, you can pay either $59 on the Professional plan for 1,000 additional credits, or $39 on the Scale plan.
There is a massive jump in monthly credits from the Professional Plan to the Scale Plan, which means you may need to purchase more credits as a one-time buy or upgrade your plan sooner than anticipated.
ListKit allows you to change plans month over month, giving users some flexibility in managing budgets.
Does ListKit Have a Free Trial?
Yes, ListKit offers a free trial for new users. The trial includes 100 free credits and seven days of access to basic features, giving users a chance to test out the platform before committing to a purchase.
ListKit Pricing Compared to Competitors
Now that you’ve gotten a good summary of ListKit’s pricing, let’s see how it compares to top competitors today.
| Alternative | Pricing | Key Features | Link to Pricing |
| UpLead | $74 to $199+ per month | • 95%+ accuracy• Real-time email verification• CRM integrations | UpLead Pricing |
| ZoomInfo | Custom pricing | • Extensive database• Intent data• Advanced search | ZoomInfo Pricing |
| Cognism | Custom pricing | • Compliant data• Sales Intelligence• Chrome extension | Cognism Pricing |
| Lusha | $36 to $79+ per month | • Free plan available• Chrome extension• CRM integrations | Lusha Pricing |
| Apollo | $49 to $119+ per month | • Free plan available• Engagement analytics• Sequencing tools | Apollo Pricing |
| Hunter | $49 to $500+ per month | • Email verification• Domain search• Campaign management | Hunter Pricing |
| Datanyze | $74 to $400 per month | • Contact leads• Demographic data• Alerts | Datanyze Pricing |
| Snovio | $39 to $700+ per month | • Email finder• Multichannel campaigns• Sales CRM | Snovio Pricing |
| Seamless AI | Custom pricing | • Massive database• Buyer intent• Data enrichment | Seamleass AI Pricing |
| Lead411 | Starts at $99 per month | • Chrome extension• Triple verification• Intent data | Lead411 Pricing |
| Owler Pricing | Starts at $39 per month | • Competitor tracking• Targeted email lists | Owler Pricing |
ListKit Reviews: Is It Worth It?
Overall, user reviews for ListKit are generally positive. We reviewed platforms like G2 and Reddit to get a sense of what customers think about ListKit. Customers consistently note how easy the platform is to use and its affordability, citing its value for what it offers. The flexibility in plans (both monthly and yearly options) resonated with customers who appreciated the flexibility and ability to manage their budget more closely. Overall, the platform seems like a solid entry-level lead generation platform.
However, if you’re looking for something more advanced, ListKit may not be for you. Some users did note the lack of advanced features, so if you do need a high-end, powerful B2B lead generation platform, this one may not be right for your business.
How to Choose the Best ListKit Plan For Your Business
There are a number of factors that go into choosing the right sales intelligence tool for your business. Here are some key buying considerations to think through.
- Budget: Assess your monthly or annual budget for lead generation tools. Are you planning to use the platform long-term? Would monthly or annual pricing work best? Budget may be the make-or-break decision for many businesses, so keep this top of mind when you’re looking for your next lead generation platform.
- Credit Requirements: Estimate how many credits your team needs based on outreach goals. Do the plans provide enough credits per month? Will you consistently need to top up on credits? If you have a clear plan for your upcoming marketing and outreach campaigns, you should be able to map out how many credits it may require on the platform. Try not to go into your next campaign without a plan or you may end up needing to purchase more credits than the plan provides.
- Features: Evaluate whether you need advanced features like API access or priority support. Do you have a suite of tools that you need to integrate with? Do you have a dedicated CRM? You don’t want to commit to a platform that doesn’t well with your existing suite of tools, so keep your existing tech stack in mind when making your decision.
UpLead is the Top Alternative to ListKit
If you’re looking for the best alternative to ListKit, look no further than UpLead. UpLead is well known for its 95% accuracy rate for emails and achieves this near-perfect rate through a combination of human and machine-learning email verification processes. These results ensure your outreach efforts are more effective.
UpLead also offers a free trial for seven days. After their seven-day free trial, UpLead has very competitive pricing structures: $99 a month for its Essentials plan and $199 a month for the Plus plan.
UpLead also offers a user-friendly platform, real-time email verification for higher-quality leads, and access to over 160 million contacts worldwide. Try UpLead today for free and experience the power of high-quality leads and an easy-to-use platform.
FAQs About ListKit Pricing
Here are some questions and answers about ListKit pricing:
ListKit costs range from $77 per month for the Professional plan to custom pricing for the Enterprise plan.
ListKit and Apollo serve different needs. ListKit focuses on data accuracy, while Apollo offers broader sales engagement tools.
Cancel your ListKit subscription by contacting customer support or clicking on your account settings page.
What You Need to Remember About ListKit Pricing
ListKit is a good tool for small businesses looking to test out tools. With an extensive database and an easy-to-use platform, you’ll get basic features to get started with lead generation. If you’re looking for a long-term, affordable sales intelligence tool, look no further than UpLead!
