UPLEAD Reviews
Kyber Security Generates $400k in Pipeline and Achieves 1,800% ROI with UpLead
Results at a Glance
$400k
created in open pipeline
$14k/year
saved by choosing UpLead over ZoomInfo
About Kyber Security
Industry
Public Safety
Location
United States
Challenge
Reaching Decision Makers NationWide
Solution
UpLead Verified Leads
The Company
Kyber Security is a managed security service provider. Its team of dedicated professionals protect customers’ organizations from ever-increasing cyber threats.
The Challenge
In a crowded marketplace, selling security can be tough. Yet Kyber Security, fuelled by a philosophy to tirelessly protect customers, has enjoyed rapid growth.
The secrets of their success? They’re not only brilliant at customer retention, they consistently acquire new customers through
networking, referrals, and casting their prospecting net wide.
Like any great business, Kyber Security never stands still. As the business evolved, it wanted to grow in a more considered way, refining its target client profile (TCP) and aiming at specific verticals that brought more revenue and profit.
“Prospecting before UpLead was full of peaks
and valleys and very unpredictable. With UpLead, prospecting has become a machine that generates business for our organization.”
Mike Giuffrida
President, Kyber Security
The Solution
With manual prospecting delivering poor ROI, Kyber Security needed a better solution. They wanted to implement a high-quality prospecting tool that could deliver three things:
1. Uncover the right decision-makers within target customers’ businesses with a high level of accuracy
2. Give them data that their marketing and sales teams could use to boost revenue and grow the business
3. Provide an affordable, value-for-money solution
A dedicated UpLead onboarding specialist worked with Kyber Security to ensure they fully understood the product and the best way to achieve their goals.
Using UpLead’s 50+ search filters, Mike quickly narrows millions of potential prospects down to a very narrow set that fit Kyber Security’s target buyer profile and actually make sense for his business.
The Result
Kyber Security closed $50,000 in sales in just 7 months leveraging the laser-focused contacts provided by UpLead.
They’re seeing positive results at every stage of the sales cycle. Not only are they booking more first-time appointments, they built $400,000 of open pipeline in a matter of months.
Mike is thrilled with the ROI Kyber Security generates with UpLead.
Where previously, it took 20 hours to manually prospect 100 names, with UpLead Kyber Security sources 500 of the best-fit decision-makers in two hours. That’s 5x the prospects in a tenth of the time.
By engaging UpLead over ZoomInfo, Kyber Security saves $14,000 a year. This equates to 8% of their overall marketing budget, which is freed up to invest into revenue-boosting strategies.
UpLead helps Kyber Security achieve a level of specialization that supports profitability and cements future growth.
