When it comes to supercharging your sales prospecting, Hunter.io and Apollo.io are two of the most powerful tools. Explore our in-depth analysis comparing critical elements of leading sales intelligence platforms – from essential functionalities through seamless integrations to budget impact – all aimed at guiding you toward an informed choice that suits your specific requirements.
What is Hunter.io?
Hunter.io is an intuitive sales enablement platform designed to help you quickly discover and connect with qualified leads. At its core, Hunter.io is an email finder tool and verifier that enables users to quickly search for accurate email addresses associated with target companies or individuals.
With just a few clicks, you can leverage Hunter’s vast database of over 107 million email addresses to build targeted prospect lists. Key features include an email verifier to confirm deliverability, a domain search to reveal employee contact info, and an email lookup to get email addresses by name.
Hunter.io empowers sales and marketing teams to optimize their outreach with personalized cold email campaigns, real-time email alerts, lead enrichment integrations, and more. Whether you need to find company email addresses, verify data, or engage effectively, Hunter.io is an invaluable sales tool. Companies worldwide use Hunter.io to fuel their lead generation and sales prospecting efforts.
Hunter.io Pros & Cons
Pros:
- Powerful people finder identifies professional email addresses quickly
- Email verifier checks for deliverability before outreach
- The free tier allows you to get started with 25 email searches
- A comprehensive domain search reveals employee contact info
- It helps personalize and scale your cold email outreach
- Seamless integrations with your favorite business tools
- User-friendly interface and handy Chrome extension
Cons:
- Limited capability for finding personal email addresses
- Paid plans can get expensive for smaller teams
- Support options don’t include phone assistance
- Compliance with GDPR may be questionable for EU users
- Free-tier search allotment is quite restrictive
- Requires the paid plan to unlock the full suite of features
What is Apollo.io?
Apollo.io is a robust sales intelligence platform to supercharge your prospecting and outreach efforts. At its core, Apollo.io leverages an expansive database of over 270 million business contacts to help you quickly identify and engage high-quality leads.
With advanced filtering tools, you can create targeted lists based on company research, technology, geography, and more attributes. Apollo.io also provides multichannel engagement capabilities for email, phone, LinkedIn, and SMS outreach.
Features like lead scoring, workflow automation, and built-in CRM empower your team to qualify prospects quickly and nurture relationships seamlessly. Whether you need to fill your pipeline with net new opportunities or expand within existing accounts, Apollo.io gives your sales organization the intelligence and engagement tools required to boost productivity and accelerate revenue growth.
With capabilities tailored to prospecting, outreach, and pipeline management, Apollo.io is trusted by sales teams of all sizes to streamline their sales process and track progress across the entire customer acquisition lifecycle.
Apollo.io Pros & Cons
Pros:
- Massive email database of 270M+ contacts and company profiles
- Advanced filtering to build hyper-targeted prospect lists
- Email verifier ensures data quality before outreach
- Tools for multichannel outreach – email, phone, LinkedIn
- Automate sequences for more effective prospecting
- Affordable pricing compared to Apollo competitors like ZoomInfo
- User-friendly interface and deep CRM integrations
Cons:
- Can have inaccurate email tracking and deliverability
- Extensive features mean a steep learning curve
- Potential duplicate records in the B2B database of all industries
- Limited data on smaller niche businesses
- Mixed reviews on customer support responsiveness
- GDPR compliance concerns for EU users
Hunter.io vs. Apollo.io Comparison Guide
When seeking to enhance sales prospecting, Hunter.io and Apollo.io are appealing options with overlapping capabilities. Yet key differences set them apart in terms of ideal use cases. This comprehensive guide compares Hunter.io and Apollo.io across crucial factors – features, database reliability, ease of use, integrations, pricing, and more.
Key Features
Hunter.io and Apollo.io are potent sales and prospecting tools that offer a range of features to help users find, verify, and engage with potential leads. While they share some similarities, each platform has unique capabilities that set it apart.
Hunter.io
- Email Finder quickly uncovers professional email addresses with a high match rate.
- Email Verifier checks deliverability before outreach to avoid bounces
- Lead Builder allows you to filter potential customers based on firmographic data
- Seamless workflows with native integrations and API access
- User-friendly interface and handy browser extension
Apollo.io
- Massive contact database of 270M+ prospects and companies
- Powerful email search by name with 200+ filters to build targeted user lists
- Multichannel engagement via email, phone, and LinkedIn
- Workflow automation to streamline outbound campaigns
- Real-time notifications on prospect behavior change
- Deep CRM and marketing integrations
While both are powerful sales intelligence platforms, Apollo.io’s breadth of data and outbound capabilities make it ideal for enterprise sales teams. Hunter.io’s simplicity and email focus may better suit small business owners and solopreneurs looking for an intuitive prospecting tool.
Database & Contact Reliability
The quality of the contact data is paramount when searching for qualified leads. Hunter.io and Apollo.io aim to provide users with reliable databases to fuel prospecting efforts.
Hunter.io
Hunter’s database focuses specifically on validating professional email addresses. While the exact size is undisclosed, coverage is comprehensive across industries. The email verification feature is a significant strength, assigning a deliverability confidence score to contacts. This helps ensure your outreach reaches real inboxes. Overall, Hunter.io prioritizes email data quality above the breadth of information.
Apollo.io
With 270 million+ business contacts and 73 million company profiles, Apollo is one of the largest B2B data providers. Apollo gathers data from extensive web crawling, public records, and data partnerships. This vast reach provides contact details and firmographic intel across geographies and company sizes. Apollo actively cleans and enriches records for accuracy. The platform’s robust search filters let you precisely target prospects based on numerous attributes.
When it comes to scale and scope of data, Apollo.io is hard to beat. The massive database empowers users to find and extract emails across niches. However, Hunter’s laser focus on email accuracy provides unparalleled deliverability and confidence. Assess your needs – a targeted email prospecting tool or an expansive sales intelligence database – to determine the best fit.
Integrations & API Access
Integration capabilities can make or break a sales tool, and both Hunter.io and Apollo.io offer robust options to fit into your existing tech stack.
Hunter.io
- Seamless CRM integrations with HubSpot, Salesforce, Zoho, and more are needed to sync contacts discovered by Hunter.
- Email integrations with Gmail, Outlook, and others so that you can find and verify information right from your inbox.
- Zapier integration automatically adds verified contacts to CRM and triggers campaigns and other workflows.
- Access via API to build custom integrations and enrich your data.
Apollo.io
- CRM integrations with Salesforce, HubSpot, and other leaders to sync Apollo’s expansive database.
- Multichannel integrations for outreach on LinkedIn, Gmail, SMS, and more communication software.
- Robust automation integrations with Zapier, Segment, and Census to streamline workflows.
- API access for custom integrations and enriching your existing data.
With Apollo.io’s breadth of integrations, it can truly serve as your business’s all-in-one sales intelligence and engagement hub.
Ease of Use
When it comes to usability and onboarding, Hunter.io and Apollo.io take different approaches based on the scopes of their platforms.
Hunter.io
With its clean interface and handy browser extension, Hunter.io prioritizes usability. Finding and verifying emails is intuitive; you’ll be up and running quickly. The streamlined workflow and straightforward onboarding process make Hunter.io an accessible choice if ease of use is your top priority.
Apollo.io
Apollo.io offers more customization and functionality, which means a steeper learning curve. With so many features and options, it may take more time to master. However, Apollo.io provides ample training resources to guide you. While not as readily simple as Hunter.io, Apollo.io delivers the marketing tools to tailor it to your needs. Evaluate your use case to determine if Apollo.io’s expansive capabilities are worth the additional ramp-up time.
Chrome Browser Extension
Browser extensions from both software streamline accessing prospecting features without switching tabs.
Hunter.io
The Hunter.io extension lets you quickly find and verify emails from LinkedIn or any website. It provides easy access to Hunter’s core email tools, allowing you to incorporate email finding and verification into your workflow seamlessly.
Apollo.io
Similarly, Apollo’s extension integrates the platform’s robust database and multichannel outreach capabilities into your browser. You can search by industry, look up contacts, create lists, and take prospecting actions without leaving your current web page.
While both centralize access to their tools, Hunter’s simplified email focus may better suit users wanting convenient access to email finding and verification. Apollo’s more comprehensive range of features caters to users needing an all-in-one prospecting extension.
Plans & Pricing
When evaluating sales intelligence platforms, pricing plans and costs should align with your business needs and budget. Below is an overview of Hunter.io and Apollo.io’s offerings:
Hunter.io
- Free: 25 monthly searches, 50 verifications, one user
- Starter: $49/month or $408/year for 500 searches, 1,000 verifications, and 3 users
- Growth: $149/month or $1,248/year for 5,000 searches, 10,000 verifications, ten users
- Business: $499/month or $4,188/year for 50,000 searches, 100,000 verifications, 20 users
- 30% discount for annual billing
Apollo.io
Apollo.io pricing breaks down as follows:
- Free: Unlimited email credits, ten monthly mobile credits, ten monthly export credits, three intent topics, LinkedIn extension
- Basic: $59/month or $588/year, 75 monthly mobile credits, 1,000 monthly export credits, bulk selection, job change alerts
- Professional: $99/month or $948/year, 100 monthly mobile credits, 2,000 monthly export credits
- Enterprise: $149/month or $1,428/year, 200 monthly mobile credits, 4,000 monthly export credits
- There is no free trial, but a free plan is available to test the platform.
While Hunter.io focuses on email tools, Apollo.io has broader sales intelligence capabilities. Evaluate your prospecting needs – laser-focused email finding or robust multichannel engagement – and budget to determine the best fit. Both offer scalable plans to grow your business.
Main Differences Between Hunter.io and Apollo.io
While both are valuable sales tools, Hunter.io and Apollo.io have key differences in their data focus, features, and best use cases.
Data Reliability
Apollo boasts a much more extensive database of 275M+ contacts, but Hunter is known for unparalleled email data quality and accuracy. Both platforms offer continual verification to maintain data integrity.
Contact Details
Apollo provides more comprehensive contact details beyond email, like phone numbers, titles, and social media profiles. This makes Apollo better for users needing expanded prospect data for more targeted efforts.
Email Verification
Hunter is the leader in email verification, providing deliverability confidence scores on every address. For email-focused prospecting, Hunter can’t be beat.
Targeted Lists
With advanced filtering capabilities, Apollo enables the creation of hyper-targeted prospect lists based on numerous criteria. This is ideal for businesses needing granular segmentation.
Sales Intelligence
Apollo offers robust sales intel features like lead scoring, intent data, and account-based insights—a more well-rounded sales solution than Hunter’s email focus.
Built-in CRM
While both integrate with CRMs, Apollo provides a more seamless experience with opportunity management and pipeline tools built directly into the platform.
Compliance & Security
Apollo edges out Hunter when it comes to data compliance and security. The platform offers more transparency around data practices, which is essential for regulated industries.
Support
Apollo provides more robust support options, including phone, chat, and email. Hunter primarily offers email support. Apollo is better for users wanting responsive assistance.
Overall Tool Value
The ideal tool depends on needs. For email prospecting, Hunter can’t be beat. However, Apollo offers full sales intelligence capabilities for complex B2B needs. Evaluate priorities to determine the best fit.
Hunter.io vs. Apollo.io Comparison Table
While both Hunter.io and Apollo.io offer robust capabilities, Apollo.io’s more expansive database, broader feature set, and enterprise focus make it better suited for large sales organizations needing to engage prospects across channels. Hunter.io’s simplicity and highly accurate email tools cater better to SMBs focused on email outreach.
| Hunter.io | Apollo.io | |
| Database Size | 107 million contacts from 76 million sources | Over 270 million contacts and 73 million companies |
| Data Types | Primarily email addresses | Email addresses, phone numbers, job titles, social profiles |
| Unique Features | Highly accurate email verification | Advanced search and filtering, sales intelligence, multichannel outreach |
| Free Trial | 30-day free trial | No, but offers a free tier |
| Pricing | $49 to $499 per month | $49 to $149 per month |
| Chrome Extension | Yes, for email finding and verification | Yes, integrates sales intelligence and tools |
| Integrations | CRM, email, automation | CRM, communication platforms, automation |
| Compliance | GDPR compliant | GDPR compliant |
| Target User | Sales and marketing teams, SMBs | Sales, marketing, business dev, enterprises |
| Best For | Email-centric prospecting and outreach | Comprehensive sales intelligence and engagement |
Which is Better, Hunter.io or Apollo.io?
Whether Hunter.io or Apollo.io is “better” depends on aligning with your sales priorities and use case requirements.
Choose Hunter.io If You Prioritize Email Accuracy
With its industry-leading email verification capabilities, Hunter.io is the top choice if you want unparalleled confidence in email deliverability. For sales teams hyper-focused on email outreach, Hunter.io provides the quality data you need to connect with more real prospects.
Choose Apollo.io If You Need Robust Sales Intelligence
Apollo.io shines with its vast database, advanced filtering, and array of sales features. If you require granular segmentation, multichannel engagement, and analytics like lead scoring – Apollo.io has the capabilities built-in. For complex sales needs across teams and channels, Apollo.io provides the intelligence to accelerate deals.
Identifying your core priorities is key – flawless email data for outbound messages or comprehensive intelligence to fuel the entire sales cycle. Hunter.io and Apollo.io are both powerful in their own right, so focus on the specific solution that aligns to your needs for sales success.
UpLead is the Best Alternative to Hunter and Apollo
UpLead provides extensive, verified B2B contact data, advanced segmentation tools, and a 95% accuracy guarantee at competitive pricing.
As one of the best email verification platforms, UpLead makes it easy for your sales team to create targeted prospect lists by company name and engage high-intent leads across multiple channels. With its seamless CRM integrations, real-time email verification, and free trial offering, UpLead enables you to populate and qualify your pipeline efficiently.
If you need an intuitive, affordable prospecting platform purpose-built for SMBs, take UpLead for a test drive. The free trial allows you to experience their capabilities firsthand. See how UpLead can become your sales team’s essential ally in driving qualified pipeline and revenue.
FAQs About Hunter.io vs. Apollo.io
Do you still have questions about how Hunter.io and Apollo.io compare? Here are answers to some of the most common questions asked when evaluating these sales intelligence platforms.
There’s no definitive “better” option between Apollo.io and Hunter.io – it depends on your specific use case and needs. Apollo offers robust sales intelligence capabilities for complex B2B sales workflows. But for hyper-targeted email prospecting and outreach, Hunter’s leading email verification and simplicity is hard to beat. Evaluate your priorities to decide which platform aligns better.
While both are sales prospecting tools, their focuses differ. Hunter.io specializes in finding and verifying professional email addresses for outbound messaging. Its streamlined tools optimize email outreach. Apollo.io provides end-to-end sales intelligence to fuel your entire workflow. If you’re tackling complicated sales processes head-on, Apollo.io’s extensive contact library, multichannel approach, and automated systems could be your best bet.
What You Need to Remember About Hunter.io vs. Apollo.io
When it comes to supercharging sales prospecting, both Hunter.io and Apollo.io offer robust capabilities – but critical distinctions in their data focus, features, and best use cases make them each better suited for particular needs.
Hunter.io shines when laser focus on email accuracy and deliverability confidence is crucial, making it the top choice for optimized outbound messaging. Apollo.io prevails when extensive multi-channel engagement, granular segmentation, and full-scale sales acceleration are required across teams.
So ultimately, aligning with your core priorities and objectives is essential – the solution intricately tailored to your workflow stands to best provide the sales intelligence needed to drive productivity and results. For those seeking an intuitive yet powerful prospecting platform purpose-built for SMB efficiency at affordable pricing, Apollo and Hunter alternative UpLead presents an outstanding alternative worth exploring.
