Cognism vs. Lead411: Features, Pricing and Data

Criteria	Cognism	Lead411
Best for	Large businesses and sales teams needing global coverage + phone-verified mobiles	Individuals/small teams on budget; scaling teams wanting exports-based pricing
Pricing (monthly & annual)	Quote-based; Grow & Elevate packages; no credit model	Spark $49/mo (1,000 exports/mo) or $490/yr (12,000 exports/yr); Ignite & Blaze custom; Blaze = unlimited exports (annual)
Exports/credits or seat model	Seat-based with list/contacts allowances; optional add-ons (Diamond Data®, Diamonds on Demand®, Bombora intent)	Exports-based (Spark 1,000/mo or 12,000/yr; Ignite flexible; Blaze unlimited annual)
Integrations	Yes; leading CRMs/engagement tools; included in packages	Yes; 25+ CRM integrations; enhanced on Ignite/Blaze
Free trial	Free data sample (no permanent free plan)	Yes; 7-day free trial (~50 exports)
Notable strengths	Phone-verified Diamond Data®; 87% connect claim; global (especially EMEA); platform speed	Transparent Spark pricing; in-platform Reach outreach; lead scoring; intent data
Watch-outs	Quote-based pricing; no published accuracy figure	No published overall accuracy; interface emphasizes data density

Problem: Choosing between Cognism and Lead411 is hard when pricing models, integration limits, and data scope differ so much.

Agitation: Pick wrong, and you’ll waste weeks on clunky integrations, blow budget on the wrong plan, and still miss mobile-verified decision-makers.

Solution: This guide gives you a straight, decision-ready comparison of Cognism vs. Lead411 what each actually offers, what it costs (where published), who each fits best, and what to watch out for so you can commit with confidence.

What is Cognism?

Cognism is a large B2B prospecting platform that offers a number of tools and features, including a prospector tool and valuable intent data. The platform is relatively simple to navigate and has a solid global database of business contacts.

The tool was designed to accelerate sales, enhance marketing with targeted prospects, and manage and maintain CRMs. With a strong platform and a robust lineup of products, Cognism was designed with ease of use in mind.

Cognism’s public pricing is tailored/quote-based with Grow and Elevate packages; there is no credit-based model; access is seat-based with list/contacts allowances and optional add-ons (Diamond Data®, Diamonds on Demand®, Bombora intent). Cognism does not offer a permanent free plan, but does offer a free data sample on request.

Cognism Pros & Cons

Let’s take a quick look at some of the pros and cons of Cognism.

Pros:

• Good lineup of use cases and products
• High telephone data accuracy
• Customer intent data available

Cons:

• Difficult to pinpoint overall data accuracy. Cognism markets phone-verified mobiles that “connect with 87% of your list” (Cognism marketing claim), meaning an average overall accuracy rate for the industry
• No transparency on pricing; you have to reach out to the sales team to get a custom price quote

What is Lead411?

Similar to Cognism, Lead411 is a popular B2B prospecting platform that offers a solid range of products. It focuses on providing solutions for account-based marketing teams, recruiters, sales teams, and SaaS and technology functions. 

Lead411 offers transparent pricing with Spark, Ignite, and Blaze plans. Some of the tools include a prospecting database, intent data, and lead scoring, which gives you a better sense of the lead’s quality.

Spark (Annual): $490/year with 12,000 exports/year; includes verified emails, direct dials, buyer intent data, advanced search, Chrome extension, CRM customizations, direct email outreach, and AI Search Assistant. (Monthly Spark is $49/month with 1,000 exports/month.)

Ignite (Annual): custom pricing with flexible exports/year; includes everything in Spark plus enhanced CRM integrations and direct dials.

Blaze (Annual): custom pricing with unlimited exports/year; enterprise-grade integrations, optional API, optional buyer intent, dedicated onboarding/AM.

Lead411 offers a 7-day free trial with approximately 50 exports.

Lead411 Pros & Cons

Let’s dive into some of the pros and cons of Lead411.

Pros:

• Transparent pricing with three simple options
• A wide range of tools
• Large database of contacts

Cons:

• Difficult to pinpoint overall accuracy. Lead411 claims to have a 5% bounce rate on emails, but does not specify overall data accuracy. Customer reviews on accuracy are inconsistent.
• Interface emphasizes data density; onboarding resources and Chrome extension reduce time-to-value

Cognism vs. Lead411 Comparison

Now that we’ve got the 10,000-foot view, let’s dive deep into the details of these two tools. We’ll examine key features, data reliability, pricing, and so much more.

Key Features

When making a purchasing decision (whether it’s a B2B prospecting platform or a new car), customers want lots of features. Let’s explore some of the top features of both Cognism and Lead411.

Cognism

Cognism’s top feature is its product lineup. Compared to Lead411, Cognism doesn’t have quite as many products, but the ones it does offer are generally well-made.

• Enrich Tool: the data enrichment tool is essentially a data refresh tool. Cognism offers three types of data enrichment (Instant, Scheduled, and On-Demand). The titles are relatively self-explanatory, offering flexibility on when your data is enriched.
• Platform Speed: Cognism has focused on the overall platform speed. Nobody wants to wait for data to load or have lagging webpages. Cognism emphasizes platform speed, letting you spend less time waiting for the data you need.
• Intent Data: intent data allows you to identify customers that are further down the sales funnel. Rather than targeting customers who may not be ready to purchase, intent data narrows contacts to focus on those ready to buy.
• Data Compliance: Cognism complies with both CCPA and GDPR regulations.

Lead411

As we mentioned, Lead411 has an impressive lineup of tools to leverage. Let’s take a look at some of Lead411’s top features and see how they stack up against Cognism.

• Intent Data: like Cognism, Lead411 also offers intent data that allows you to target customers that are ready to buy. 
• CRM Enhancer: the CRM Enhancer is equivalent to Cognism’s Enrich Tool. The Enhancer tool consistently updates and refreshes your CRM data. The tool does a direct comparison of Lead411’s data versus your CRM data and flags any discrepancies for you to review and approve. The tool works slightly differently than Cognism’s and requires a bit more manual intervention.
• Lead Scoring: unlike Cognism, Lead411 assigns a lead score to identify fast-growing companies. The platform assesses multiple data points to identify growth so you can target companies that may be more inclined to purchase from you.
• Sales Engagement Tool: Lead411’s Reach tool improves sales engagement by allowing you to add prospects to your outreach campaigns, streamlining your outreach process.

Database & Contact Reliability

One of the most important factors of any B2B prospecting tool is data reliability. A platform can have all the contacts in the world, but if the data isn’t accurate, there’s no point in leveraging that data for your outreach.

Database accuracy can vary drastically from platform to platform. Let’s compare Cognism and Lead411’s databases.

Cognism

Cognism isn’t as straightforward about publishing the size and accuracy of its database. According to the Cognism website, the database has ’hundreds of millions of company and contact profiles’ and that they ’don’t usually make general coverage claims.’ 

This is a bit unusual in the industry, but as we mentioned before, Cognism markets phone-verified mobiles that “connect with 87% of your list” (Cognism marketing claim), which is fairly average for the industry. Diamond Data® are phone-verified mobiles. 

The data is sourced from first-party sources and then fills in missing data from third-party sources. They also have a research team that manually validates and adds contact data. 

The data coverage is global and focuses particularly on North America, Europe, and Asia.

Lead411

Similar to Cognism, Lead411 doesn’t truly publish its accuracy data outright. We did mention that emails have a 5% bounce rate, but that’s only one part of data accuracy. Lead411 claims extensive global coverage, but without data accuracy, it may not be as valuable as a smaller database.

The data is sourced automatically from proprietary algorithms, internal research teams, and real-time validations. Lead411 supports international search (global).

The global reach of Cognism’s database offers a more diverse potential customer base, but the drawback is the uncertainty of how large the database actually is. Both platforms provide standard data including email addresses, phone numbers, and general identifying details such as name, company, and title.

Integrations & API

Almost as important as database reliability is the ability to integrate new platforms with your existing tech stack. Nobody wants to deal with a platform that can’t seamlessly integrate with platforms your team is already leveraging.

Let’s explore how both Cognism and Lead411 approach integration.

Cognism

Integration is where Cognism truly stands out against Lead411. Cognism integrates with leading CRMs and engagement tools; packages include integrations and admin access; Grow vs. Elevate differ mainly on Signals/intent.

Lead411

Lead411 provides 25+ CRM integrations; enhanced integrations are available on Ignite and Blaze.

It seems that Lead411 may be pushing companies to leverage the platform as its primary CRM or sales outreach tool as it allows for you to engage in outreach directly from the Lead411 platform.

Ease of Use

User experience can often mean the difference between a customer purchasing software and choosing a competitor. A modern, streamlined platform that’s easy to use just eliminates one of the many barriers that customers face. Here’s how Cognism and Lead411 compare.

Cognism

Cognsim takes the lead again in the ease of use category. The platform is modern and simple, and the team at Cognism emphasizes its platform speed. Rather than waiting for data to load or dealing with a poorly designed platform, customers can spend more time reaching out to prospective customers.

The platform is set up with easy-to-navigate menus and minimal lag between pages. Cognism is also web based, meaning you just need to log into the platform to get started. Integration with other platforms that your team uses takes just a few clicks; it’s clear that Cognism spent a lot of time focusing on the end user experience.

Lead411

While the Lead411 platform isn’t necessarily difficult to navigate, it may leave a bit to be desired in terms of modern appeal and simple navigation. The interface emphasizes data density; onboarding resources and Chrome extension reduce time-to-value.

Chrome Extension

Over 3 billion people worldwide use Chrome as their primary internet browser. Chrome extensions are great ways to improve a platform’s value and are a great bonus for customers. Both platforms have free Chrome Extensions that are simple to download and use.

Cognism

The Cognism Chrome Extension works like most B2B lead extensions. The extension allows you to see verified contact data on LinkedIn, including their organization information and title within the business. The extension works with LinkedIn and Sales Navigator.

Lead411

Similar to Cognism, the Lead411 Chrome Extension allows you to parse email and phone number data from LinkedIn and company websites. The extension exposes Bombora intent scores and exports to popular CRMs. The extension also allows you to extract contact data.

Plans & Pricing

Customers appreciate transparent pricing, and potential customers may not reach out if there isn’t clear pricing on the website. While custom pricing certainly plays a role in the industry, Cognism’s approach of not disclosing any pricing may be hindering its reach. Here’s how pricing compares between Cognism and Lead411.

Cognism

As we mentioned, Cognism doesn’t publish any of its pricing online. When you head to the pricing page, you’re hit with a contact form. Unfortunately, you need to contact the sales team to get a custom price quote, meaning you need to give your contact information and discuss it directly with the sales team. 

Lead411

Lead411 has a few primary plans and a free trial. You can pay monthly or annually (which gives you a slight discount). However, paying annually not only gives you a discount but also gives you more options in terms of plans. Here’s how they break down:

Spark (Annual): $490/year with 12,000 exports/year; includes verified emails, direct dials, buyer intent data, advanced search, Chrome extension, CRM customizations, direct email outreach, and AI Search Assistant. (Monthly Spark is $49/month with 1,000 exports/month.)

Ignite (Annual): custom pricing with flexible exports/year; includes everything in Spark plus enhanced CRM integrations and direct dials.

Blaze (Annual): custom pricing with unlimited exports/year; enterprise-grade integrations, optional API, optional buyer intent, dedicated onboarding/AM.

What’s the Difference Between Cognism vs. Lead411?

There’s a lot to consider when choosing a B2B prospecting tool, and we’ve covered a ton so far in this article. Here’s a recap of the main differences between Cognism and Lead411.

Data Quality

Both platforms are elusive when it comes to verifying data accuracy and quality. Cognism advertises an 87% contact rate but does not verify its overall data accuracy. The platforms also have multiple methods of data validation and offer standard data points such as email address, phone number, and business information, including title.

List Building

While we didn’t focus on list building earlier in the article, one of the main functions of any B2B database is to allow for list building and export. Cognism and Lead411 allow easy list building and export so you can use the data in your primary CRM and sales outreach tools.

Lead Management

Lead411 has a specific Sales Engagement tool called Reach, which allows you to add prospects directly to outreach campaigns. Cognism focuses on data + integrations rather than a native outreach suite.

Integrations

As we mentioned, Lead411 provides 25+ CRM integrations; enhanced integrations are available on Ignite and Blaze. Cognism has a straightforward integration platform, allowing you to integrate with your existing tools in just a few clicks.

Target Audience

Cognism emphasizes global targeting + phone-verified mobiles (Diamond Data®), strong for teams needing EMEA coverage and mobile connect rates. Lead411 emphasizes budget-friendly Spark for individuals/small teams; Ignite/Blaze for scaling teams that want exports-based pricing and lots of integrations.

Free Plan

Lead411 offers a free 7-day trial with limited features and tools. Cognism offers a free data sample (no permanent free plan).

Compliance & Security

Both platforms comply with major international data protection regulations, including CCPA and GDPR. Cognism publicly markets GDPR & CCPA compliance.

Support

Cognism offers live chat with fast response; standard support across packages. Lead411 offers several different support options depending on the plan, ranging from live chat support to dedicated account support.

Comparison Table: Cognism vs Lead411

Criteria	Cognism	Lead411
Database Size	Unknown	Claims extensive global coverage; exact count not published on site
Data Types	Phone, email, org details	Phone, email, org details
Unique Features	Focus on platform speedStreamlined, modern platform	Lead ScoringSales Engagement tool
Free Trial	Free data sample (no permanent free plan)	Yes; 7-day free trial (50 exports)
Pricing	Quote-based; Grow & Elevate packages; no credit model	Spark $49/mo (1,000 exports/mo) or $490/yr (12,000 exports/yr); Ignite & Blaze custom; Blaze = unlimited exports (annual)
Chrome Extension	Yes	Yes
Integrations	Yes	Yes; 25+ CRM integrations; enhanced on Ignite/Blaze
Compliance	CCPA and GDPR	CCPA and GDPR
Target User	Sales, marketing, business ops	Sales, marketing, recruiting
Best For	Large businesses and sales teams	Individuals / small teams

Cognism or Lead411: What Tool Should You Choose?

While both platforms offer a solid lineup of tools and features, Cognism takes the win in today’s comparison. Cognism’s phone-verified mobile coverage & 87% connect claim, combined with Lead411’s transparent Spark price, exports-based model, and 25+ CRM integrations, show the verifiable differentiators between these platforms.

Both tools have a role to play in the B2B prospecting landscape, and Lead411 is certainly a top contender for anyone looking to join a platform.

Choose Cognism for Enhanced Platform Speed and Ease of Use

Cognism is a very straightforward, relatively powerful platform that’s focused on speed, ease of use, and data accuracy. If you’re a large sales team looking for a global B2B contact database, Cognism is probably the better choice between Cognism and Lead411.

Choose Lead411 for Tons of Tools and a Vast Database

If you’re new to B2B tools or have a small sales team, Lead411 can give you access to several powerful tools and a relatively large database. The prices are generally affordable and you don’t need to sign a long-term contract; you can even start with a free 7-day trial.

Use UpLead as an Alternative to Cognism and Lead411

Cognism and Lead411 have pros and cons, but if you’re looking for an industry leader with an impressive 95% data accuracy and a simple, streamlined platform, look no further than UpLead. UpLead focuses on accurate, verified contact data and invests in powerful tools that your business needs; it’s clear that UpLead is a great alternative to Cognism and Lead411!

FAQs About Cognism vs. Lead411

Summary: Cognism vs Lead411

It’s clear that both Cognism and Lead411 offer some solid tools and features on their platforms. While the platforms generally offer the same functionality, they also cater to very different customers. UpLead is a tool that outshines both, offering enhanced data accuracy, industry-leading tools, and seamless integration options.