The world of B2B content marketing is becoming increasingly complex yet crucial. As audiences fragment across digital platforms, brands seek the latest trends and tools
Data is leading the way in marketing – knowing relevant marketing statistics is vital for the success of your business. Did you know that 96%
Cold calling is one of the toughest tasks out there. In fact, 63% of salespeople say that cold calling is the thing they dislike the
Email addresses are crucial when it comes to establishing a proper channel of communication and establishing a professional relationship. However, with bots constantly scouring the
As B2B commerce rapidly shifts online, 2024 brings more innovative technologies and innovations like AI and headless architectures. By understanding critical trends like hyper-personalization, automation,
As B2B commerce digitizes, 2024 brings significant shifts in financial transactions, from declining check usage to surging virtual cards and cryptocurrencies. Finance leaders can optimize
Seeing who has read your emails—and when—can help increase your productivity, especially if you work in sales. While email clients don’t always offer read receipts
Did you know that 47% of people open emails based on the subject line? Inbox overwhelm is a thing and your subject line is your
As social media evolves in 2024, B2B marketers face an urgent need to re-evaluate strategies. With new platforms gaining traction and others declining, once-effective approaches
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