Category: Lead Generation

lead-generation-specialist

What Is a Lead Generation Specialist? Job + Skills

If you’re a sales and marketing professional, understanding the role of a lead generation specialist is essential to building successful campaigns. To optimize customer outreach ...
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b2b-marketing-metrics

11 B2B Marketing Metrics to Track Performance (2025)

Running a successful B2B business is a complex undertaking. You work hard to attract and retain customers, ensure quality service, optimize operations, and cultivate relationships ...
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KPI for lead generation

9 KPIs for Lead Generation That Are Worth Tracking

In an increasingly competitive business environment, sales and marketing teams need to stay ahead of the game. Keeping track of key performance indicators (KPIs) related ...
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demand-generation

The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become ...
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go-to-market-strategy

How to Develop a Successful Go-to-Market Strategy

Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the ...
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inbound vs outbound sales

Inbound vs Outbound Sales: Differences & Use Cases

Inbound vs. outbound sales. Which strategy is better? It’s the sales debate that has raged on for decades. What are they? How do they differ ...
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Websites Using Ruby on Rails

21 Well-Known Websites Using Ruby On Rails in 2025

Ruby on Rails isn’t as popular as it once was, but it’s still used by over a million websites today. Some include huge, recognizable brands ...
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Insurance lead generation

Insurance Lead Generation: Tactics, Tools, and Tips

The insurance industry is in a state of flux, and to remain competitive, insurance companies must embrace digital technologies and modern marketing techniques. Insurance lead ...
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Uplead competitors

10 UpLead Competitors and Alternatives Compared

Staying up-to-date on the latest tools and technologies is crucial for a sales team to remain competitive. UpLead is a prevalent lead generation software platform ...
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