Category: Features

In a nutshell, Account Based Marketing (ABM) is a marketing tactic that flips the traditional sales funnel on its head. With ABM, B2B marketers don’t

For many B2B sales-led organizations, the technology a prospect uses can be a strong qualifying factor. The question is, how do you uncover such data?

No matter what your role is — sales or customer success alike — it’s likely your practice has become incredibly data-driven. And sales prospecting is

When it comes to email marketing, plenty of marketers and business owners obsess over A/B testing and optimizing their emails. This is important, but before