20 Websites That Allow You to Buy Leads

To survive (and thrive), every business needs a steady stream of new leads, which will keep your sales team busy and help them to push your revenues higher and higher. Finding new business leads isn’t always an easy task, though. To uncover them, businesses must adopt a range of lead generation techniques, and they’ll have to know when to buy leads and how. It’s often essential to the very survival of their business.

But fear not! This piece is here to help.

Quick tip: In a hurry to build your pipeline? Use UpLead to build prospecting lists free from dodgy data, bad-fit buyers, and low-qualified leads.  🔥 Grab 5 free leads today.

20 Websites That Allow You to Buy Leads

Now, we’ll introduce the best sites to buy business leads, outline the lead purchasing process, explore the pros and cons, and then examine the pricing.

Here’s an overview of all lead providers we’ve tested:

Name	Total Score	G2 Rating	# of G2 Reviews	Capterra Rating	# of Capterra Reviews
UpLead	4,7	4.8/5 ⭐	759	4.6/5 ⭐	76
Apollo	4,6	4.8/5 ⭐	6,994	4.6/5 ⭐	344
Cognism	4,6	4.6/5 ⭐	688	4.6/5 ⭐	125
Lead411	4,5	4.5/5 ⭐	464	4.7/5 ⭐	61
Rocketreach	4,5	4.5/ 5 ⭐	755	4.2/5 ⭐	131
LeadMine	4,4	4,6/5 ⭐	33	4,3/5 ⭐	45
SalesIntel	4,3	4.3/ 5 ⭐	335	4.4/5 ⭐	33
LeadIQ	4,2	4.2/ 5 ⭐	779	4.4/5 ⭐	24
Aeroleads	4,2	4,5/5 ⭐	39	4/5 ⭐	62
ZoomInfo	4,1	4.4/ 5 ⭐	8,439	4.1/5 ⭐	286
D&B Hoovers	4,0	4.5/5 ⭐	46	4.0/5 ⭐	650
Lusha	4,0	4.3/ 5 ⭐	1,464	4.0/5 ⭐	363
Seamless AI	3,7	4.3/ 5 ⭐	2,675	3.7/5 ⭐	149
EasyLeadz	–	4.6/ 5 ⭐	1,273	–	–
Kaspr	–	4.4/ 5 ⭐	747	–	–
MegaLeads	–	–	–	–	–
Salesfully	–	5/5 ⭐	1	–	–
Cloudlead	–	4,8/5 ⭐	39	–	–
DiscoverOrg	–	4,1/5 ⭐	61	–	–

We’ve calculated the total score based on this calculation:

Total score = (G2 rating * # of G2 reviews) + (Capterra rating + # of Capterra reviews) / (# of G2 reviews + # of Capterra reviews)

We’ve excluded tools from our rating that haven’t had reviews from both platforms.

Now, let’s check out the best tools and sites to buy leads.

UpLead

UpLead is a lead generation platform that makes it simple for businesses to find the right contacts. The platform gives you access to 140+ Million B2B contacts across a range of industries, including real estate, SEO, web design, software, construction, and more.

Pros

• Over 140 million high-quality business contacts
• Build targeted lists using high-quality verified data
• Search through specific contacts and companies
• Enrich and enhance your own data
• Find market-ready leads via Intent Data

Cons

• A small number of contact details are outdated

Pricing

• Free trial: $0 with 5 credits
• Basic: $99/month with 170 credits
• Plus: $199/month with 400 credits
• Professional: Custom

Reviews

Capterra: 4.6/5 ⭐ (76 reviews)

G2: 4.7/5 ⭐ (759 reviews)

Apollo

Apollo is a sales automation tool for lead gen and engagement. It’s an AI driven solution and you get access to over 270 million contacts. It finds the right buyers and closes deals with its sales engagement and auto sequences. 

Pros

• Simple interface to navigate and use..
• Integrates with LinkedIn and Gmail
• Email sequencing and analytics to optimize outreach.

Cons

• Sometimes data accuracy issues
• UI can be cluttered for some users
• Limited analytics

Pricing

• Free: $0
• Basic: from $49/user/month
• Professional: from $79/user/month
• Organization: from $119/user/month

Reviews

Capterra: 4.6/5 ⭐ (344 reviews)

G2: 4.8/5 ⭐ (6,994 reviews)

Cognism

Cognism gives you verified business emails and phone numbers to connect with the right people. It works well with big CRM and sales tools like Salesforce and HubSpot. The tool makes it easy to manage and use the data. Cognism also spots accounts ready to buy so you can focus your outreach for better conversion rates.

Pros

• Data enrichment capabilities
• Insights into contact status and DNC compliance.

Cons

• Data accuracy is not always good.
• Integration with CRM’s can cause bugs
• Limited data for smaller companies

Pricing

Custom pricing (find more information about the Cognism pricing)

Reviews

Capterra: 4.6/5 ⭐ (125 reviews)

G2: 4.6/ 5 ⭐ (688 reviews)

Lead411

Lead411 is a sales intelligence platform that allows businesses to access direct dials, verified emails, and other additional data. It also operates on a subscription basis, offering a range of plans.

Pros

• Specific filters and search features
• Largely accurate data
• A focus on customer satisfaction

Cons

• Some bounceback
• Lacks the ability to update contacts
• Problems with Salesforce integration

Pricing

• Free trial: $0 for 50 exports (7 days)
• Basic Plus Unlimited: $99 per user for unlimited exports per month
• Enterprise Limited: custom quote for teams

Reviews

Capterra: 4.7/5 ⭐ (61 reviews)

G2: 4.5/5 ⭐ (464 reviews)

RocketReach

Rocketreach is a lead buying tool. It helps you by giving you direct contact info for professionals across industries. RocketReach is particularly useful for businesses looking to buy sales leads, providing direct contact info for professionals across industries.

Pros

• Provides a decent database
• Advanced search options

Cons

• Sometimes old contact info
• Limited search customization

Pricing

• Free: $0
• Essentials: from $39 per month
• Pro: from $99 per month
• Ultimate: from $249 per month

Reviews

Capterra: 4.2/5 ⭐ (131 reviews)

G2: 4.5/ 5 ⭐ (755 reviews)

LeadMine

LeadMine gives businesses a quick way to find new customers. The lead generation software offers up accurate information and operates on a subscription model to give users enhanced flexibility.

Pros

• A diverse range of features
• Lead scoring and prospecting
• Quality information

Cons

• Limited search functionality
• Some Chrome plugin issues

Pricing

• Free: 10 credits per month
• Basic: $29 for 250 credits per month
• Essential: $99 for 1,000 credits per month
• Custom: custom quote for 1,000+ credits per month

Reviews

Capterra: 4.6/5 ⭐ (33 reviews)

G2: 4.3/5 ⭐ (45 reviews)

SalesIntel

SalesIntel lets you connect with prospects with verified data so you can close more deals. This platform not only lets you reach out better but also keeps your database up to date and clean. SalesIntel ensures you connect with relevant leads, enhancing your chances of closing deals.

Pros

• Offers insights into accounts actively seeking products or services.
• Features a research-on-demand service for precise contact information.
• Integrates smoothly with various CRM systems for seamless data management.

Cons

• Sometimes, contact info is not accurate
• Data sometimes not verified
• UI could be more intuitive

Pricing

• Individual: $69/month
• Teams: $199/month per user (billed annually)
• Unlimited Everything: Custom pricing

Reviews

Capterra: 4.4/5 ⭐ (33 reviews)

G2: 4.3/ 5 ⭐ (335 reviews)

LeadIQ

LeadIQ has verified contact info and a one click CRM integration. Also, it provides you with real time data verification and customized outreach tools so you can get leads fast. The tool works with most CRM’s and focuses on data cleanliness so your sales strategy is based on correct and up to date info.

Pros

• Seamless CRM integration
• Real-time job change tracking 
• AI-driven email generation

Cons

• Sometimes data quality issues.
• Limited contact importing capabilities.
• UI can be buggy

Pricing

• Freemium: $0/year
• Essential: from $39/month
• Pro: from $79/month
• Enterprise: Custom pricing

Reviews

Capterra: 4.4/5 ⭐ (24 reviews)

G2: 4.2/ 5 ⭐ (779 reviews)

Aeroleads

Aeroleads is a lead platform that empowers marketers and sales professionals to find the emails and phone numbers of decision-makers. The intuitive extension makes adding prospects directly from their social profiles easy.

Pros

• Offers a simple Chrome extension
• Search using a range of data points
• Generally reliable information

Cons

• Might have difficulties finding leads in some industries
• Not always accurate data

Pricing

• Take Off: $39 for 2,000 credits
• Climb: $129 for 8,000 credits
• Cruise: $249 for 20,000 credits
• Enterprise: custom quote

Reviews

Capterra: 4.5/5 ⭐ (39 reviews)

G2: 4.0/5 ⭐ (62 reviews)

ZoomInfo

ZoomInfo is a sales intelligence tool for companies which gives you real-time information on over 130 million contacts and 105 million businesses.

Pros

• Contact database with over 321 million contacts.
• Advanced search features including intent data.
• Tools for automating sales workflows.

Cons

• Complex pricing
• Long setup process
• High cost
• User experience issues

Pricing

• Professional: from $14,995/year
• Advanced: from $24,995/year
• Elite: from $39,995/year

Reviews

Capterra: 4.1/5 ⭐ (286 reviews)

G2: 4.4/ 5 ⭐ (8,439 reviews)

D&B Hoovers

D&B is a sales acceleration solution that allows marketing and sales professionals to leverage data and analytics to grow their businesses. The platform offers lead information alongside a host of additional features and operates on a subscription basis.

Pros

• Records are updated regularly
• The data is renowned for its quality
• Lots of search filters

Cons

• The ease of use isn’t the best
• Not all fields are explained properly
• Lack of filters to extract data

Pricing

• Pricing is available upon request

Reviews

Capterra: 4.5/5 ⭐ (46 reviews)

G2: 4.0/5 ⭐ (650 reviews)

Note: UpLead is considered one of the best Dun and Bradstreet competitors today.

Lusha

Lusha offers B2B contact information for marketing and sales professionals. The platform prides itself on offering a range of data points and integration with platforms such as Salesforce. 

Pros

• It also includes personal emails
• Smooth integration with LinkedIn
• Possible to update existing contact records

Cons

• Occasional glitches require a reload
• Data accuracy is sometimes an issue

Pricing

• Free: $0
• Pro: from $36/user/month
• Premium: from $59/user/month
• Scale: Custom pricing

Reviews

Capterra: 4.0/5 ⭐ (363 reviews)

G2: 4.3/ 5 ⭐ (1,460 reviews)

Try UpLead if you’re looking for an awesome Lusha alternative.

Seamless AI

Seamless AI is a real time search engine for B2B companies to find sales prospects. It simplifies lead gen by giving you current contact info through instant web crawling and AI driven data collection. It works with CRM’s like Salesforce and has a Chrome extension so it’s the easiest for sales pros.

Pros

• User-friendly features
• Real-time data verification
• CRM integration

Cons

• Sometimes old email addresses
• Expensive for smaller businesses
• UI can be  too complicated

Pricing

Custom pricing

Reviews

Capterra: 3.7/5 ⭐ (149 reviews)

G2: 4.3/ 5 ⭐ (2,675 reviews)

EasyLeadz

EasyLeadz provides the direct contact numbers of professionals. Marketing and sales professionals can use this extension to automatically find contact information when browsing social media profiles like LinkedIn.

Pros

• Offers a single-click install
• Provides accurate contact numbers
• Great for direct contact

Cons

• Limited functionality
• Not always accurate

Pricing

EasyLeadz offers 7 plans: One time trial, Startup, Scaleup, Growth, Hyper Growth, Super Nova and Custom. Reach out to them for USD prices.

Reviews

Capterra: –

G2: 4.6/ 5 ⭐ (1,273 reviews)

Kaspr

Kaspr is a lead gen platform that lets you buy leads with decent B2B contact details. It has a real time verified database with over 500 million phone numbers and email addresses. You also get a Chrome extension for easy access. 

Pros

• Quick installation as a Chrome extension.
• Instant access to contact details.
• Compliance with GDPR and CCPA regulations.

Cons

• Limited functionality and few integrations
• Cluttered UI
• Not for bigger companies

Pricing

• Free: £0
• Starter: £39 user/month
• Business: £69 user/month
• Organization: £85 user/month

Reviews

Capterra: – (no reviews available)

G2: 4.4/ 5 ⭐ (747 reviews)

Megaleads

Megaleads is a lead purchasing platform that helps businesses of all sizes to purchase quality leads. Users pay in batches for lead lists, which can be downloaded into CVS files for local use.

Pros

• Competitive rates
• Straightforward to use
• Free trial available

Cons

• No complementary features or functionality
• Complaints about customer service
• Lead data is often inaccurate

Pricing

Free trial: free (no downloads)

Silver: $59/month per 1,000 downloads

Gold: $169/month for 5,000 downloads

Platinum: $279/month for 10,000 downloads

Reviews

Capterra: – (no reviews available)

G2: – (no reviews available)

Salesfully

Salesfully is a B2B and consumer-lead purchasing platform that focuses primarily on the USA. It offers a versatile platform that can be used to purchase both B2C and B2B sales leads.

Pros

• Easy to use
• Download history to find previous purchases
• Unlimited searches

Cons

• A lack of search features
• Complaints about lead accuracy

Pricing

• Pay as you go: $29/month

Reviews

Capterra: – (no reviews available)

G2: 5/5 ⭐ (1 review)

Cloudlead

Cloudlead is a lead provider that helps marketers and salespeople unlock prospecting at scale. They offer a cloud-based platform that can be used to create custom list requests and purchase leads.

Pros

• Quality leads
• Helpful customer support
• Responsive vendor

Cons

• A lack of case studies
• Lead delivery can take time
• The bounce rate is sometimes quite high

Pricing

Cloudlead offers a Starter, Growth and Professional plan. You can request a quote from the provider.

Reviews

Capterra: – (no reviews available)

G2: 4.8/5 ⭐ (39 reviews)

DiscoverOrg

DiscoverOrg is a business contact database that helps businesses to build targeted sales lead lists and connect directly with decision-makers. The platform operates on a subscription model.

Pros

• Good for finding high-level information
• Offers a wealth of information
• A diverse range of functionality

Cons

• Concerns about pushy sales tactics
• Concerns about data accuracy

Pricing

Pricing is only available upon request

Reviews

Capterra: 4.1/5 ⭐ (61 reviews)

G2: – (no reviews available)

UpLead is one of the top Discoverorg alternatives in the market today.

When Should You Buy Leads?

Are you thinking about buying leads but unsure if it’s the right time?

Here’s a look at the main situations in which you’ll likely want to consider purchasing leads:

Your pipeline is empty

It’s critical that leads flow steadily through your sales pipeline – so you should carefully monitor your pipeline at all of its stages to make sure that it isn’t empty. Leads are like oil for your sales team: guarantee a consistent flow, and your sales team will be able to get the results that you need.

You need to generate new business quickly

If your revenue levels are starting to wane, you must intervene and make the necessary adjustments. Depending on your particular circumstances, you might find that it makes sense to quickly purchase new leads and try to secure new business to resolve your issues. This is especially true with small businesses. Small businesses don’t have the budget for complex sales and marketing campaigns and may instead purchase the contact information of potential leads. 

You are launching a marketing campaign

If you are launching a fresh marketing campaign to reveal a new product or target a new audience, you will need to deliver it to the appropriate leads. At the outset of a new campaign, buying the leads you need often makes sense.

What Types of Leads Can You Buy?

Have you decided that it’s time to buy some leads? Here’s a look at the main types of leads you can purchase. Many businesses choose to buy leads online due to the convenience and advanced search capabilities offered by digital platforms.

Sales Leads

Businesses often purchase relevant and high-quality sales leads to sell directly to them. Those leads will be carefully chosen according to diverse, firmographic information.

MLM Leads

Multi-level marketers rely upon fresh leads to sell products and services to new groups of people. Those marketers will use a host of techniques to acquire leads, and they’ll undoubtedly buy leads regularly.

Real Estate Leads

Real estate is a highly competitive field that requires realtors to maintain high-quality databases of both buyers and sellers. This is why realtors regularly purchase real estate leads to get the best results. Here’s how to get realtor email lists using different strategies.

SEO Leads

SEO agencies deliver amazing results for businesses worldwide, but a high level of competition makes lead generation difficult. This is why many SEO agencies will buy SEO leads to fuel their pipelines.

Web Design Leads

Web design agencies and boutiques have a lot of competition. The nature of their work means they’ll need to work on a one-off basis with a host of customers, so naturally, they’ll purchase leads to fuel their business with fresh customers. Here’s how to acquire web design leads.

Business Loan Leads

Business loan lenders have to constantly play the field and monitor a range of industries if they’re going to finance businesses. Lots of lenders purchase leads to identify potential borrowers quickly.

Franchise Leads

Franchisors and brokers also need to obtain quality leads if they’re going to achieve their objectives. The ability to purchase leads is a powerful opportunity for those parties, and they’ll leverage it regularly.

What Do You Need to Know Before Buying Leads?

Now that you know when to buy leads and which ones to purchase, let’s dive deeper into what you need to know before buying leads:

The quality of lead data can vary between providers

The quality and accuracy of your data are everything. If you purchase from an untrustworthy source, you might find that the integrity of your data is compromised and that you will have paid for low-quality data, which you now can’t use.

You must understand that lead data quality can vary greatly from one provider to the next. This is why it’s so important to read about the different providers out there carefully and about whether or not they can meet your needs.

You should be sure to do your research and check out platforms like:

• G2 Crowd
• Capterra
• Google Reviews
• Social media Reviews
• Real estate groups and blogs
• Sales and marketing blogs and articles

You should invest the time to find competitive pricing

Lead providers also vary greatly in terms of their prices and pricing structures. Before you decide on a provider, you’ll want to assess their offering carefully and whether it meets your needs.

Some lead providers will offer credits and tokens, for instance – which is great if you want flexibility and control over your purchases. Other providers will offer package deals, though, which could leave you stuck with useless leads at the end of the day.

As always, do your research, and be sure to reach out to your providers if you have any questions – if they’re a legitimate provider who cares about your results, you’ll certainly get a fast and accurate response.

You must develop a strong cold outreach strategy

If you make the decision to purchase leads, you’ll also need to have a strong outreach strategy in place. A well-defined outreach strategy will help you make the most of your new leads and connect with them successfully.

If you’re looking to get your cold email strategy off the ground, check out our cold email templates and 56 examples that get responses.

How do I choose the right lead provider?

To choose the right lead provider, follow these steps:

• Define your exact needs and goals for leads.
• Research the provider by reading reviews and testimonials.
• Check the data quality and accuracy of the leads.
• Ensure the leads are fresh and updated regularly.
• Compare pricing to your budget, but don’t equate higher cost with better quality.
• Look for a provider that offers a guarantee or refund policy.
• Ensure the provider complies with data privacy laws.
• Check the level of customer support and account management.

What should I consider before purchasing leads?

Before you purchase leads, make sure you consider the following to make your lead lists effective and compliant.

1. Check the quality of the lead profiles to make sure they have all the information you need (job title, email, phone number, previous jobs etc.).
2. Check the cost to make sure it fits your budget and consider the return on investment. Understand the pricing structure and any extra fees for exclusivity.
3. Analyze the data accuracy by verifying the contact information and other details. (This is important because outdated or incorrect leads will waste your time and resources.)
4. Check the source reliability by research the provider’s reputation and read reviews and testimonials.
5. Check compliance with data protection laws to avoid legal issues. You have to know if the leads were obtained legally and ethically and in accordance with regulations like GDPR or CCPA. 

Are there risks in buying leads?

Yes, there are risks in purchasing leads: low-quality leads and outdated information. 

Such leads will waste resources and make your marketing ineffective.

Also, buying leads lists without consent will violate data privacy laws and cause legal issues and damage to your business reputation. 

This will affect conversion rates and business growth and can result in financial losses and eroding customer trust. 

What are the ethical considerations in buying leads?

The ethical considerations in buying leads are consent, data privacy and transparency. This is critical as buying leads without explicit opt-in will breach privacy and get you unwanted spam complaints. This will impact legal compliance with laws like GDPR and CAN-SPAM and your brand reputation and customer trust.
 

How does lead purchasing fit into a broader marketing strategy?

Buying leads fits into a bigger marketing strategy by giving you immediate access to a targeted audience, market segmentation and speed up the sales process. 

It complements inbound marketing, supports multi-channel marketing and allows you to test new markets or products quickly. 

By buying leads, you can fill your sales pipeline fast and can do more personalized marketing, it’s a cost effective solution that fits into your overall marketing strategy.

FAQ on Buying Leads

Buy high-quality leads without overpaying

We hope this piece helps you make the most informed choices regarding purchasing leads. As you can see, a vast wealth of options are available to you when discovering and buying high-quality leads!

To get the most accurate leads, consider UpLead. We are trusted by some of the world’s biggest businesses and get great results.

Start your free trial today to quickly find, connect, and engage with qualified—and even ready-to-buy prospects.