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cold-calling-list

How to Build a Cold Calling List: 2 Methods + Tips

As marketers, staying informed of the latest industry trends is essential to building an enhanced understanding of ...
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targeted-leads

What Are Targeted Leads and How to Generate Them

The sales and marketing landscape has changed dramatically over the last decade, but one fact remains: using ...
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mql-meaning

MQL Meaning: Marketing Qualified Leads

Understanding marketing qualified leads (MQLs) and how to identify them can go a long way in scaling ...
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b2b-prospecting

B2B Prospecting Breakdown + Methods to Boost Sales

If your sales prospecting techniques aren’t quite cutting it, it might be time for an upgrade. With ...
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lead-generation-specialist

What Is a Lead Generation Specialist? Job + Skills

If you’re a sales and marketing professional, understanding the role of a lead generation specialist is essential ...
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b2b-marketing-metrics

11 B2B Marketing Metrics to Track Performance (2024)

Running a successful B2B business is a complex undertaking. You work hard to attract and retain customers, ...
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