In this article, we’ll explain exactly how to end an email, regardless of the occasion. Since closing is usually the most memorable part of any message, we’ll also tell you how to ensure you’re sending the right message. We’ll tell you exactly how to end an email in all kinds of scenarios, like: By the […]
How to End an Email: 10 Ways to Get Inspired Read More »
Sales are the heart of multiple organizations. The more a company sells, the better it goes for everyone. That’s why team managers pull out all the stops when it comes to sales motivation techniques. The right techniques will easily motivate your sales team and help them achieve their goals. With the right motivational sales quotes
Sales Motivation: How to Motivate Your Sales Team (+ Quotes, Techniques, and Videos) Read More »
Account-based marketing (ABM) and lead generation are two fundamental pillars of B2B marketing. Whether you’re new to B2B marketing or have spent your entire career in the marketing field, you’ve likely run across these two methods of lead generation. But what are they, and which one is right for your business? In this article, we’ll
Account Based Marketing vs. Lead Generation [All Differences] Read More »
A dedicated, well-equipped Sales Operations team can empower your sales department to sell more effectively and close bigger deals. But what exactly is a Sales Ops team? And how do you put one together? To put you on the path to sales success, let’s answer both of those questions What (Exactly) Is Sales Operations. And
The 6-Step Process to Build Your Sales Operations Department in 2024 Read More »
Account-based marketing (ABM) and demand generation take divergent approaches to fueling B2B growth. This guide unpacks the key differences – from target audience and objectives to tactics and success metrics. Account-based marketing brings surgical focus to a hand-picked list of must-win accounts with hyper-customized campaigns. Demand generation casts a wider net, running broad awareness campaigns
ABM vs. Demand Generation [All Differences Explained] Read More »
As B2B commerce digitizes, 2024 brings significant shifts in financial transactions, from declining check usage to surging virtual cards and cryptocurrencies. Finance leaders can optimize efficiency by understanding key payment trends like automation and cross-border solutions. 8 B2B Payment Trends to Be Aware of in 2024 From surging virtual card adoption to declining checks, businesses
8 B2B Payment Trends to Be Aware of in 2024 Read More »
Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with B2B and B2C brands. Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating value
The Ultimate Guide to Demand Generation Marketing Read More »
Sending mass emails can be an effective, budget-friendly strategy. In this article, we’ll go through four best practices to follow for sending mass emails. We’ll give you a few tips and tricks and show you the right tools to get the most out of your mass email campaigns. By the end of the article, you’ll
4 Best Practices to Follow for Sending Mass Emails Read More »
Cold emailing can be frustrating when you don’t know the email addresses of your recipients. But with the right tools and strategies, it doesn’t have to be. There are plenty of ways to find the right email addresses, whether you’re targeting decision-makers or individuals. In this article, let’s walk you through 14 clever ways to
How to Find Emails for Cold Emailing: 13 Clever Ways Read More »
The world of B2B content marketing is becoming increasingly complex yet crucial. As audiences fragment across digital platforms, brands seek the latest trends and tools to create relevance at scale and connect deeply with customers. This overview unpacks key 2024 trends through examples, data, and strategic advice. Top 13 B2B Content Marketing Trends for 2024
Top 13 B2B Content Marketing Trends to Understand in 2024 Read More »
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