Lead411 vs. ZoomInfo: Data, Pricing and Features

 A marketing team must use the right tools to elevate its reach, engage more customers, and close more deals. Both Lead411 and ZoomInfo are robust lead-generation tools used by companies around the globe. This comparison guide shows the primary differences and similarities between Lead411 vs. ZoomInfo – we’ll dive into features, data accuracy, pricing, integrations, and so much more to help you understand which platform is right for you and your team.

What is Lead411?

Lead411 is a B2B lead generation platform with an impressive lineup of tools to help your team build solid relationships with potential customers. The platform lets you get relevant contact details and company data to build and export sourcing lists.

The platform is tailored toward sales teams, account-based marketing teams, and SaaS and technology functions. It has a bit of a learning curve but offers a robust selection of enhanced tools and features. Pricing is straightforward and is per user, with the option of paying monthly or annually.

Lead411 Pros & Cons

Lead411 has some unique features and focuses on providing more tools for users. Here are some of its top pros and cons.

Pros:

• We’ll highlight this later in the article, but Lead411 offers an impressive lineup of tools and enhanced features, including Lead Scoring and Enhanced Sales Engagement
• Database size – Lead411 has over 450 million business contacts
• Straightforward pricing options with the ability to pay monthly or annually

Cons:

• The platform is not as easy to use as ZoomInfo’s platform once set up
• No directly published data accuracy on its website, leaving questions about how reliable the data truly is 

What is ZoomInfo?

ZoomInfo is another popular B2B database that assists sales teams with data and tools to reach out to prospective customers. The platform has some powerful features, and while it can be complex to implement, it’s a flexible platform once set up. Some top features include CRM integration, lead building, data management, and more.

ZoomInfo also provides some tools including Engage, Intent, and Chorus, which we’ll explore a bit later in the article. The platform is simple to use, offering a streamlined experience so you can focus less on technical setup and more on sourcing qualified leads.

ZoomInfo Pros & Cons

ZoomInfo is a globally recognized B2B database platform and a top player in the industry today. Here are some of its top Pros and Cons.

Pros:

• Streamlined platform that’s intuitive and easy to navigate
• Intent data and alerts proactively identify prospects that are approaching the buying stage of the sales funnel
• Ability to integrate with over 500 business apps, meaning you can connect to your full tech suite

Cons

• It is expensive compared to Lead411 and other similar platforms, limiting access to smaller companies
• Some data gaps – ZoomInfo relies heavily on contributor submissions for their database

Comparing Lead411 and ZoomInfo

Now that we’ve explored the high-level overviews of both platforms let’s compare the two tools more directly to help you understand which one works best for your team. Here’s everything you need to know about key features, database reliability, integrations, usability, Chrome Extensions, and plans and pricing. 

Key Features

Both ZoomInfo and Lead411 offer powerful lead-generation tools that are consistent with most other major competitors. However, Lead411 targets smaller businesses as their customers, while ZoomInfo is meant for large enterprise customers, meaning some of the features will be inherently different.

Let’s take a look at some of the key features that both platforms have to offer.

Lead411

Focusing on enhanced tools built into the platform, some of Lead411’s top features are:

• CRM Enhancer tool—This tool is designed to consistently update and refresh data but does require some manual intervention. The tool directly compares data within Lead411’s database against your CRM data and fills in any gaps.
• Accurate intent data – Lead411 provides accurate intent data, meaning you’re in contact with customers ready to purchase.
• Unique Lead Scoring feature—One of the most unique features that Lead411 provides is a Lead Scoring feature. This tool assigns a lead score to identify companies in growth mode, allowing you to target customers who are more likely to engage and purchase.

ZoomInfo

With larger enterprise customers in mind, here are some of ZoomInfo’s top features:

• Proactive intent data and alerts—Many platforms offer intent data to target customers further in the sales funnel, but not all of them offer proactive alerts. ZoomInfo notifies you of customers within your target demographic who are more likely to be at the purchasing stage.
• Integration options – where ZoomInfo excels is through its integration options. ZoomInfo can integrate with over 500 other tools and platforms, meaning you can seamlessly integrate ZoomInfo with your existing team’s tools.
• Lead builder – ZoomInfo’s lead builder gives you access to nearly 100 million contacts across 14 million companies worldwide. The filtering is simple to use and intuitive, allowing you to narrow down to your target demographic quickly.

Database & Contact Reliability

Whether you’re a sales team or lead a large sales organization, the most important factor of any lead generation tool is data accuracy and reliability. Both Lead411 and ZoomInfo assert highly impressive data accuracy numbers but don’t necessarily publish accuracy numbers for all of their data points. Let’s break down each platform’s database and contact reliability.

Lead411

Lead411 undoubtedly has impressive email accuracy numbers – in fact, they have around a 95% email accuracy rating, one of the best in the industry. However, email is only one part of the lead generation process. If you’re looking to engage in a mailing campaign or calling for outreach, it’s unclear how accurate those data points actually are.

With over 450 million business contacts, the database is much larger than most other competitors. The data is sourced from real-time validations, internal algorithms, and manual research teams. The data is somewhat limited in geography, with contacts only from North America, some European countries, and New Zealand. If you’re looking for a truly global database, Lead411 may not be the best option for you and your team.

ZoomInfo

ZoomInfo is less transparent about its data sources than Lead411. However, it does claim to have unmatched quality and scale. It also doesn’t publish its accuracy numbers, which leaves us to question how accurate the data actually is.

Data is generally sourced through submissions of data from third parties as well as internal algorithms to gather data across the web. The database has around 320 million contacts across over 100 million companies globally. While the database doesn’t have as many contacts, it spans many more global companies.

It’s tough to choose which platform is better in terms of data and reliability – Lead411 has more transparency around accuracy and a larger database by volume but is limited in geography. ZoomInfo has a smaller database and no published accuracy rates but spans globally.

Integrations & API 

We see a real difference in capabilities in integration capabilities. ZoomInfo truly leans into integration options while Lead411 focuses more on internal tools and capabilities. Both have pros and cons, so let’s look at how each platform approaches integrations.

Lead411

Lead411 has fairly standard integration options compared to similar competitors, but it tries to push teams to use internal tools. The platform can integrate with roughly 25 popular CRM tools, but does not integrate with email platforms. This means your team needs to manually switch back and forth from email to Lead411, which can be slightly inefficient.

The CRM integration is easy to set up and works across major CRMs such as Hubspot, Salesforce, and Outreach. If your team doesn’t have much existing software to integrate, Lead411’s limitations may not be an issue.

ZoomInfo

We find ZoomInfo on the other end of the spectrum regarding integrations. With the ability to integrate with over 500 platforms and software, ZoomInfo is a truly customizable lead-generation tool that can work seamlessly with your existing software lineup.

ZoomInfo can integrate with Salesforce, Microsoft Dynamics, Slack, and more, allowing for automation and streamlining of sales processes. Ideal for large teams with complex software structures, ZoomInfo’s integration and API capabilities takes the win here.

Ease of Use

Ease of use is an important buying decision, although it’s often not the most important factor. Both tools are generally easy to use and have some intuitive tools that you can leverage. Both tools have a bit of a learning curve to help you get comfortable with each platform.

Lead411

While the platform may seem outdated, Lead411 offers standard search functionality and relatively straightforward menu navigation. Users may find the pages packed with data, which can be more challenging to navigate.

ZoomInfo

ZoomInfo’s user experience is search-driven, which is similar to Lead411. Some of the advanced features are not as easy to navigate and learn, but onboarding and training are available to customers as well as 24/7 support. The platform is fully customizable, and while the integrations may be more complex than a few clicks, it’s worth the effort of setting up.

Chrome Extension

Chrome Extensions are essential in today’s B2B world. Both Lead411 and ZoomInfo provide free Chrome Extensions – here’s how they compare.

Lead411

The Lead411 Chrome Extension provides standard functionality compared to others on the market. You can find phone numbers and email contacts from company websites or LinkedIn. It also publishes intent scores on the extension, a handy feature that lets you source prospects much more efficiently.

ZoomInfo

The ZoomInfo Chrome Extension functions similarly to ZoomInfo’s. Source contact data, identify leads on LinkedIn and company websites, and export your lists directly to your CRM. You can also directly add qualified prospects to an automated email marketing campaign from the extension. 

Plans & Pricing

Pricing is another major difference between Lead411 and ZoomInfo. Lead411 is better for small businesses and sales teams, while ZoomInfo is designed for large enterprise sales teams. Here’s a breakdown of pricing for both.

Lead411

Offering a 7-day free trial, Lead411 offers affordable plan options billed per user. Paying annually gives you a slight discount over paying monthly and allows you to choose from a wider range of plans.

Monthly Plans:

• Basic Plus Unlimited: $99 per month per user, provides unlimited email views, phone number views, and cadence automation. 200 exports per month, unused exports rollover while subscribed.
• Enterprise Limited: Unknown pricing structure, provides everything in Basic Plus as well as discounted additional export credits, CRM integration, Enhancer Tool access, website tracking data, and more.

Annual Plans:

• Basic Plus Unlimited: $75 per user per month billed annually, same as Basic Plus Unlimited above.
• Pro with Bombora Intent: Everything in Basic Plus as well as 10,000 yearly exports, chat support, CRM integration, intent data, and Enhancer Tool access.
• Unlimited: The pricing structure is unknown, but it includes everything Basic Plus, as well as unlimited exporting, dedicated support, CRM integration, and more.

ZoomInfo

ZoomInfo doesn’t outright publish its pricing, but we were able to find some starting points for their enterprise plans. Pricing is customized depending on the team’s size and the business’s unique needs. There are three general options with various features, but they all start at $14,995 annually.

SalesOS, MarketingOS, and TalentOS are the three plan options that focus on optimizing sales, marketing and conversion rates, and recruiting efforts. These plans are significantly more expensive when compared to Lead411, so if you have a small team it’s likely much more cost-effective to choose Lead411.

What Are the Differences Between Lead411 vs. ZoomInfo?

Our Lead411 vs. ZoomInfo guide has covered a lot. Here’s a quick overview of how they compare and the main differences you should keep in mind when choosing between the two. 

Data Quality

Both Lead411 and ZoomInfo offer large databases of business contacts. While Lead411 has a much larger database and more transparency around data accuracy, the contacts are limited in terms of global reach. On the other hand, ZoomInfo has a smaller database and does not publish accuracy rates, but it does have fully global contacts.

List Building

Each platform allows for streamlined list building and export to your CRM platform through direct integration. The Chrome Extension also allows you to quickly build lists and export when needed. However, ZoomInfo’s platform is more powerful in terms of filtering and prospect segmentation. 

Lead Management

Lead411 has a specific Sales Engagement tool on the platform, allowing you to add prospects directly to outreach campaigns. Similarly, ZoomInfo allows you to add prospects to outreach campaigns and even provides that functionality through the Chrome Extension. 

Integrations

This one is a no-brainer – ZoomInfo’s ability to integrate with over 500 platforms is nothing less than impressive. While Lead411 does allow for some integration, it doesn’t allow for email integration and won’t work as seamlessly with your existing platforms.

Target Audience

Lead411 is designed for small teams and businesses. Offering a free trial, monthly billing, and per-user pricing structures, It makes it easy to try out the tool without a full commitment. However, that means limited functionality. ZoomInfo is a much more robust platform built for large companies and sales teams looking for truly global reach. 

Free Plan

Where Lead411 does beat ZoomInfo is a free trial. You can get started with a 7-day free trial in just a few clicks from Lead411’s website. It’s unclear if ZoomInfo provides a free trial and you need to contact the sales team to even get pricing details. 

Compliance & Security

Both platforms comply with CCPA and GDPR data standards.

Support

Lead411 does have a few support options, including live chat and dedicated account support, depending on the plan you choose. As ZoomInfo is an enterprise platform, the plan comes with dedicated account support. 

Lead411 vs. ZoomInfo Comparison Table – 100 Words

There’s a lot of information broken down in this article, so to make it easier we’ve created a side by side comparison table. Here’s a direct comparison between Lead411 and ZoomInfo highlighting the top features, specs, and data points.

	Lead411	ZoomInfo
Database Size	450 Million	Over 300 M
Data Types	Phone, email, org details	Phone, email, org details, headcount and revenue
Unique Features	Lead Scoring Sales Engagement tool	Proactive Intent Alerts Expansive Integration Options Truly Global Data
Free Trial	Yes	Unknown – Need to Contact Sales
Pricing	Free Trial $99 / month for Basic Plus Unlimited Custom Pricing for Enterprise Plans	All plans start at $14,995 annually Three plans focused on Sales, Marketing, or Recruiting
Chrome Extension	Yes	Yes
Integrations	Only on Enterprise Plan	Yes
Compliance	CCPA and GDPR	CCPA and GDPR
Target User	Sales, marketing, recruiting	Sales, marketing, recruiting
Best For	Individuals / small teams	Large enterprise teams

Lead411 or ZoomInfo: Which Tool Is Right For You?

Each platform clearly differs, with its own unique strengths and opportunities. It’s obvious that these platforms were not built for the same customer—here’s which tool may be right for you and your team.

Choose Lead411 If You’re a Small Business

With clear, affordable pricing structures, a free trial, and the ability to pay monthly, Lead411 is a great option for small teams and businesses. While the data isn’t as global as ZoomInfo’s, the lineup of tools and features is certainly powerful enough to enhance a sales team’s toolkit. 

The platform doesn’t integrate as smoothly as ZoomInfo’s, meaning you’ll need to use the platform more directly, but it’s a great platform if you’re looking for something simple and affordable.

Choose ZoomInfo for Large Enterprise Teams and Full Customization

ZoomInfo is the way to go for large sales, marketing, and recruiting teams with global reach. While pricing is certainly much more than Lead411, the tools, data, and powerful integration options are likely worth it. With three primary use cases (Sales, Recruiting, and Marketing), the platform can adapt to your exact team’s needs.

Choose UpLead as an Alternative to Lead411 and ZoomInfo

If you’re looking for ZoomInfo’s power and integration capability with the flexibility and affordability of Lead411, look no further than UpLead. UpLead offers incredibly affordable plans, industry-leading data accuracy, and a host of tools and features that will take your team to the next level.

With a simple-to-use platform, a large database with 95% data accuracy, and so much more, it’s clear that UpLead is a fantastic alternative to both Lead411 and ZoomInfo.

FAQs About Lead411 vs. ZoomInfo

Here are some top questions we get asked about Lead411 vs. ZoomInfo.

Summary: Lead411 vs. ZoomInfo

As you can see, Lead411 and ZoomInfo offer some great tools and features for their target customers. While it’s difficult to compare them directly, ZoomInfo seems to be the superior tool. 

If you’re looking for an industry-leading platform that won’t break the bank, UpLead is the ideal alternative for both tools.